# Water-Resistant Reef-Safe Sunscreens CōTZ Kids Pure Botanicals SPF 45 is Chemical and Cruelty-Free By Grace Mahas | Published 2019-07-22 | Updated 2019-07-26 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/kids-pure-botanical References: [facebook](http://www.facebook.com/cotzskincare) & [cotzskincare](https://cotzskincare.com/product/kids-pure-botanicals/) With the mounting concern over our oceans and coral reefs, specifically, worry regarding the damage done by traditional sunscreens, products like 'CōTZ Kids Pure Botanicals SPF 45' that are [reef-friendly](https://www.trendhunter.com/trends/saltyface-daily-sun-shield-mineral-sunscreen) can help ease eco-conscious shoppers. The [mineral sunscreen](https://www.trendhunter.com/trends/mineral-sunscreen-spf-50) is plant-based and 100% free of chemical sunscreen filters, making it safe for our waterways and children. CōTZ Kids Pure Botanicals was specifically designed to be non-irritating, even for sensitive skin. The feel-good formula is water-resistant for up to 80 minutes, so parents can ensure their children have worry-free protection from the sun. The sunscreen was made in compliance with the [FDA's](https://www.trendhunter.com/trends/nongreasy-sunscreens) newly proposed ingredient regulations and features Titanium Dioxide (3 percent) and Zinc Oxide (10 percent) for safe and clean sun protection. ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 9% | Activity: 2% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Reef-safe Sunscreen:** Products like CōTZ Kids Pure Botanicals SPF 45 that are reef-friendly can ease eco-conscious shoppers and call for the creation of natural and chemical-free sunscreens. - **Water-resistant Formulas:** The demand for water-resistant formulas for sunscreens can develop with the rise of consumers looking for products that can withstand physical activity and hot weather. - **Sensitive Skin Products:** Plant-based and non-irritating sunscreen formulas like CōTZ Kids Pure Botanicals SPF 45 and related products can pave the way to create more targeted skincare products catering to those with sensitive skin. ### Where This Applies - **Skincare:** The need for natural and eco-friendly skincare products like CōTZ Kids Pure Botanicals SPF 45 and similar sunscreen formulas can drive innovation and sales in the skincare industry. - **Recreational and Sports Equipment:** The demand for water-resistant and long-lasting sunscreens can provide opportunities for innovation and partnerships between sunscreen companies and recreational and sports equipment manufacturers. - **Eco-tourism:** The rise of eco-tourism and environmentally conscious travel can create opportunities for sunscreen companies to partner and provide SPF products that are reef-safe, non-irritating, and water-resistant. ## Related on Trend Hunter - [Kid-Focused Mineral Gel Sunscreens](https://www.trendhunter.com/trends/mineral-gel-sunscreen.md) - [Kid-Friendly Fragrance-Free Mineral Sunscreens](https://www.trendhunter.com/trends/fragrancefree-mineral-sunscreen.md) - [Eco-Friendly Moisturizing Sunscreens](https://www.trendhunter.com/trends/reef-safe-sunsorb.md) - [Reef-Safe Seaweed Sunscreens](https://www.trendhunter.com/trends/badger.md) - [Water-Resistant Sunscreens](https://www.trendhunter.com/trends/kinfields-cloud-cover.md) - [Vegan-Friendly Tinted Sunscreens](https://www.trendhunter.com/trends/organic-tinted-mineral-sunscreen.md) - [Sustainable Mineral SPF Brands](https://www.trendhunter.com/trends/project-reef.md) - [Sensitive-Safe Sunscreens](https://www.trendhunter.com/trends/sos-faceguard-spf-30.md) - [Plant-Based Infant Sunscreens](https://www.trendhunter.com/trends/uv-aqua-milk.md)