# Edible Building Blocks- These LEGO Pieces are Constructive Snacks By Carlos Calderon | Published 2007-02-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/kids-play-with-lego-and-eat-it-too References: [www2.kelloggs](http://www2.kelloggs.com/Product/ProductDetail.aspx?product=8213) Children like to play with their food, and they like colourful sweeties. Now, children can have both, with [Kellogg](https://www.trendhunter.com/trends/kelloggs-products) USA's Lego Fun Snacks. These are [colourful snacks](https://www.trendhunter.com/trends/bear-fruit-bites) that are shaped like Lego pieces in grape, cherry, and 'graperry' flavours that contain 100% of the recommended daily allowance of vitamin C per pouch. They come in small pouches that are perfect for the lunchbox as a treat for nursery and school. **Implications** - I have always had a thing for playing with my food, but polite society has trained me to think that is inappropriate; until, that is, the creation of Lego Fun Snacks. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 13% | Activity: 42% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Edible Building Blocks:** The trend of creating food items that resemble building blocks opens up opportunities for innovative snacks and interactive eating experiences. - **Constructive Snacks:** The demand for snacks that not only taste great but also provide nutritional benefits presents an opportunity for brands to create fun and healthy snack options. - **Colourful Sweeties:** The popularity of colourful and visually appealing snacks can inspire brands to develop vibrant and enticing food products for both children and adults. ### Sectors Adopting This - **Food and Beverage:** The food and beverage industry can explore the production of innovative snacks that combine fun shapes and flavors, while incorporating essential nutrients. - **Education and Childcare:** The education and childcare industry can incorporate Lego Fun Snacks as a playful and nutritious addition to children's lunchboxes, promoting interactive learning and healthy eating habits. - **Confectionery:** The confectionery industry can capitalize on the trend of colourful sweeties by creating a range of visually appealing and flavorful treats that resonate with consumers of all ages. ## Related on Trend Hunter - [Buildable Gummy Blocks](https://www.trendhunter.com/trends/amos-4d-gummy-blocks.md) - [Food-Based Toy Block Alternatives](https://www.trendhunter.com/trends/lego-6.md) - [Dream-Inspired Building Toys](https://www.trendhunter.com/trends/lego-dreamzzz.md) - [Visually Impaired Puzzle Blocks](https://www.trendhunter.com/trends/braille-bricks.md) - [Human-Shaped Puzzle Bricks](https://www.trendhunter.com/trends/souper-connect.md) - [Nostalgic Cookie Puzzle Sets](https://www.trendhunter.com/trends/lego-butter-cookie-tin.md) - [Children-Focused Awareness Commercials](https://www.trendhunter.com/trends/lego2.md) - [Building Block-Inspired Suitcases](https://www.trendhunter.com/trends/lego-luggage.md) - [Multifunctional Game Sets](https://www.trendhunter.com/trends/the-lego-group.md)