# Tween-Only Websites Whatswhat.me Launches a Kids-Only Social Network By Chalaine Mantha | Published 2011-01-19 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/kids-only-social-network References: [multivu.prnewswire](http://multivu.prnewswire.com/mnr/whatswhat/48109/) & [whatswhat.me](https://www.whatswhat.me/) Whatswhat.me has launched its [kids-only social network](https://www.trendhunter.com/trends/instagram-10), set to target the younger online population. The site is available for tweens ages 7-13 and promises to be safe and secure. It holds a "no-bullying allowed" policy that requires [parental permission to join](https://www.trendhunter.com/trends/ageprediction-parental-control). The tween social network by Whatswhat.me focuses on building skills and promoting appropriate online behavior. The 'MeKey' featured on the site is a unique tool that uses [facial recognition technology](https://www.trendhunter.com/trends/roblox-age-verification), checking and matching the child's unique facial features each time they log on to ensure security. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 7% | Activity: 68% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Alpha - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### Why This Trend Is Growing - **Kids-only Social Networks:** There is an opportunity to create more kids-only social networks with features that promote online safety and skill-building. - **Facial Recognition Technology for Kids:** There is an opportunity to develop more online platforms for kids that utilize facial recognition technology to improve security measures. - **Online Platforms for Tweens:** There is an opportunity to create more online platforms specifically designed for tweens that promote appropriate online behavior and skill-building. ### Industries Being Reshaped - **Social Networking:** The social networking industry can explore the development of more kids-only social networks that prioritize online safety and skill-building. - **Facial Recognition Technology:** The facial recognition technology industry can explore the development of more platforms that use the technology for online security measures for kids. - **Edtech:** The EdTech industry can explore the creation of more online platforms for tweens that promote appropriate online behavior and skill-building. ## Related on Trend Hunter - [Privacy-Enhancing Social Features](https://www.trendhunter.com/trends/pinterest-1.md) - [Teen Positivity Apps](https://www.trendhunter.com/trends/gas.md) - [Tween-Targeted Weekly News Shows](https://www.trendhunter.com/trends/first-stop-news.md) - [Tween-Approved Metaverse Worlds](https://www.trendhunter.com/trends/happy-nation.md) - [Gen Z Video Apps](https://www.trendhunter.com/trends/zigazoo.md) - [Teen-Protecting Social Features](https://www.trendhunter.com/trends/teen-accounts-1.md) - [Image-Based Alternative Social Medias](https://www.trendhunter.com/trends/noteit.md) - [Gen Alpha Social Media Apps](https://www.trendhunter.com/trends/sendit.md) - [Gentle Pre-Teen Skincare](https://www.trendhunter.com/trends/your-skin-stuff.md)