# Sugar-Free Kids Multivitamin Ritual Formulated its New Kids Multivitamin for Picky Eaters By Grace Mahas | Published 2020-11-16 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/kids-multivitamin References: [ritual](https://ritual.com/products/essential-multivitamin-for-kids) For parents dealing with the challenges of a [picky eater](https://www.trendhunter.com/trends/picky-eaters), Ritual reformulated the Essential For Kids Multivitamins to appeal to children with "specific" tastes. Its clean, sugar-free formula is free from GMOs, major allergens, animal products, synthetic fillers, or artificial colors or preservatives. The multivitamin also contains [3g of fiber per serving](https://www.trendhunter.com/trends/hiya-kids-daily-fiber) with its prebiotic blend. In addition, the reformulated Ritual Essential For Kids boasts a convenient [3-in-1 design](https://www.trendhunter.com/trends/kids-care-3-in-1) that combines a daily multi, vegan Omega-3 DHA, and a good source of fiber per serving. All the ingredients are made traceable with the first visible supply chain of its kind to help kids learn where each ingredient on the label comes from and why. Lastly, the free-from kid's multivitamin features a delicious citrus-berry flavor from lemon oil and raspberry extract. Image Credit: Ritual ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 25% | Activity: 33% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### Key Themes Behind This Trend - **Clean Label Vitamins:** Opportunity for companies to reformulate their vitamins for children and appeal to parents looking for clean label options. - **3-in-1 Supplements:** Opportunity for companies to create convenient 3-in-1 supplement options like Ritual's Essential For Kids to meet the needs of busy parents and on-the-go lifestyles. - **Traceable Ingredients:** Opportunity for companies to provide visibility and transparency into their supply chains to help consumers make more informed decisions about the products they buy. ### Where This Applies - **Health Supplements:** The health supplements industry can tap into the trend for clean label vitamins and traceable ingredients like Ritual's Essential For Kids to meet consumer demand for healthier options. - **Children's Health:** Opportunity for companies in the children's health industry to provide convenient and tasty options for parents to ensure their kids get the nutrients they need, especially for picky eaters. - **Food and Beverage:** Opportunity for companies in the food and beverage industry to create products with clean label ingredients and offer more functional benefits like vitamins and fiber to appeal to health-conscious consumers. ## Related on Trend Hunter - [Sugar-Free Kids Gummy Vitamins](https://www.trendhunter.com/trends/kids-multi-vitality-vitamin-gummies.md) - [Powdered Sugar-Free Multivitamins](https://www.trendhunter.com/trends/ellaola-1.md) - [Nutrient-Rich Child Vitamins](https://www.trendhunter.com/trends/hylands.md) - [Child-Friendly Sugar-Free Multivitamins](https://www.trendhunter.com/trends/hylands-kids-multivitamins.md) - [Kid-Friendly Multivitamin Pops](https://www.trendhunter.com/trends/multeez.md) - [Vitamin-Rich Dissolving Melts](https://www.trendhunter.com/trends/clean-melts.md) - [Iron-Formulated Kids Multivitamins](https://www.trendhunter.com/trends/one-a-day-kids-multi-with-iron.md) - [Kid-Friendly Superfood Gummies](https://www.trendhunter.com/trends/gruns-cubs.md) - [Kid-Friendly Iron Chews](https://www.trendhunter.com/trends/iron-supplements-for-kids.md)