# Sugar-Free Kids Gummy Vitamins The Nutrigum Kids Multi Vitality Vitamin Gummies are Vegan-Friendly By Michael Hemsworth | Published 2023-05-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/kids-multi-vitality-vitamin-gummies References: [retailtimes](https://retailtimes.co.uk/nutrition-brand-supports-childrens-growth-with-new-sugar-free-kids-multi-vitality-gummies/) & [nutrigums](https://www.nutrigums.co.uk)  The Nutrigum Kids Multi Vitality vitamin gummies are a [sugar-free dietary supplement](https://www.trendhunter.com/trends/hylands-kids-multivitamins) developed with the needs of young children in mind to help them get the essential nutrients they need. The product is formatted with fruit-based pectin rather than gelatin to give it a [vegan-friendly formula](https://www.trendhunter.com/trends/vegan-creatine-gummies), and boasts eight nutrients including vitamins A, C, D and e, B vitamins and biotin. Featuring no added sugar, the gummies feature a natural raspberry flavor to make them palatable for children and come in containers with two months supply. Co-Founder Fabian Whittingham commented on the Nutrigum Kids Multi Vitality vitamin gummies saying, "As a parent we all know how hard it can be to get kids to eat the right foods. I believe children don’t get as many fruits and vegetable as they used to, even as recent HSA legislation and school boards are trying to tackle healthier eating." ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 39% | Activity: 59% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Gen Alpha, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Sugar-free Gummy Vitamins:** Opportunity to disrupt the children vitamin market by offering healthier and more appealing options without added sugar. - **Vegan-friendly Supplements:** Opportunity to cater to the increasing demand for plant-based and cruelty-free products in the health and wellness industry. - **Fruit-based Pectin Formula:** Opportunity to innovate and offer alternative ingredients in dietary supplements to increase accessibility to wider audiences including vegans and vegetarians. ### Who This Affects Most - **Health and Wellness:** Opportunity to bridge the gaps in the vitamin market, especially in children's supplements, by offering healthier and more palatable options. - **Plant-based Products:** Opportunity to tap into the growing market for plant-based and eco-friendly supplements in the health and wellness industry. - **Nutraceuticals:** Opportunity to innovate and expand the use of alternative ingredients in dietary supplements to better serve the changing needs and preferences of consumers. ## Related on Trend Hunter - [Treat-Like Kids Multivitamins](https://www.trendhunter.com/trends/childlife-essentials.md) - [Zero Sugar Gummy Supplements](https://www.trendhunter.com/trends/natures-way-gummy-vitamins.md) - [Sugar-Free Gummy Supplements](https://www.trendhunter.com/trends/smartypants-vitamins-sugar-free.md) - [Zero-Sugar Gummy Vitamins](https://www.trendhunter.com/trends/nature-made-zero-sugar-gummies.md) - [Zero-Sugar Vitamin Gummies](https://www.trendhunter.com/trends/zero-sugar-gummies.md) - [Chemical-Free Gummy Vitamins](https://www.trendhunter.com/trends/novomins-gummy-vitamins.md) - [Kid-Friendly Superfood Gummies](https://www.trendhunter.com/trends/gruns-cubs.md) - [Adult-Targeted Gummy Supplements](https://www.trendhunter.com/trends/new-gummy-vitamins.md) - [High-Fiber Fruit Gummies](https://www.trendhunter.com/trends/naturelly-fruit-gummies.md)