# Youth Mental Health-Supporting Shirts Giant Tiger and Kids Help Phone Launch a New Shirt By Kalin Ned | Published 2025-02-07 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/kids-help-phone References: [newswire](https://www.newswire.ca/news-releases/creating-kindness-giant-tiger-and-kids-help-phone-unveil-third-year-shirt-collaboration-to-support-youth-mental-health-866512393.html)  [Giant Tiger's](https://www.trendhunter.com/trends/orange-shirt-day) ongoing collaboration with [Kids Help Phone](https://www.trendhunter.com/trends/hearttote) enters its third year with the release of a new pink shirt designed to support youth mental health initiatives. This initiative, which aligns with Anti-Bullying Day, not only raises awareness but also provides tangible support through the full donation of profits to Kids Help Phone’s e-mental health services. The project stands out for its community-driven approach. The design by Ottawa-based artist and illustrator Nevada May was selected from a youth workshop led by illustrator Andy Akangah and supported by the [Ottawa Art Gallery](https://www.trendhunter.com/trends/players-association). This integration of art and advocacy is further highlighted through a public exhibition — titled 'Creating Kindness' — featuring youth-created designs. The Giant Tiger x Kids Help Phone partnership extends beyond corporate philanthropy by fostering artistic engagement and empowering young creators. The success of previous years, which has raised over $257,000, underscores the impact of the campaign and reinforces its credibility as a beneficial effort toward addressing bullying and mental health support. Image Credit: Giant Tiger x Kids Help Phone ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 63% | Activity: 66% | Freshness: 34% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### Why This Trend Is Growing - **Community-driven Art Initiatives:** This trend emphasizes leveraging local art to amplify social causes, offering a unique platform for community engagement and advocacy. - **Collaborative Mental Health Campaigns:** By combining forces with nonprofit organizations, corporations can effectively enhance mental health awareness and foster positive social outcomes. - **Charity Merchandise for Awareness:** Using apparel as a tool for raising funds and awareness provides a dual-impact approach to support charitable causes and engage supporters. ### Industries Being Reshaped - **Nonprofit Sector:** Innovations in nonprofit partnerships can significantly extend reach and impact, particularly through creative collaborations that engage diverse audiences. - **Retail and Apparel:** The retail industry is exploring charity-driven merchandise as a strategic avenue to build brand loyalty and contribute to social causes. - **Art and Design:** Integrating art with advocacy initiatives introduces new opportunities for artists to address social issues through creative expression and public engagement. ## Related on Trend Hunter - [Charitable Indigenous Awareness Shirts](https://www.trendhunter.com/trends/orange-shirt-day.md) - [Collaboraive Women-Empowering Initiatives](https://www.trendhunter.com/trends/canadian-womens-foundations.md) - [Mental Health Awareness Totes](https://www.trendhunter.com/trends/hearttote.md) - [Anti-Bullying Toy Store Campaigns](https://www.trendhunter.com/trends/toy-store-campaign.md) - [Mental Health-Centric Contest Campaigns](https://www.trendhunter.com/trends/carlton-cards.md) - [Supportive Mental Wellness Initiatives](https://www.trendhunter.com/trends/saks-fifth-avenue-foundation.md) - [Pride Month T-Shirt Lines](https://www.trendhunter.com/trends/amnesty-international-canada.md) - [Metaverse Mental Health Fundraisers](https://www.trendhunter.com/trends/mental-health-fundraiser.md) - [Awareness-Raising Apparel](https://www.trendhunter.com/trends/hats-for-hope-movement.md)