# Watercolor Cosmetics Packaging These Kids Cosmetics Packaging Designs Are Playful and Cartoonish By Rebecca Byers | Published 2015-04-22 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/kids-cosmetics-packaging References: [apivita](http://www.apivita.com/babies-kids.html) & [dkdstudio.net](http://www.dkdstudio.net/index.php?page=1&photo=135) The Apivita Babies & Kids line is characterized by its charming kids cosmetics packaging designs. The packaging for the youthful line features a selection of five characters by artist Carmen García Bartolomé. The five characters are brought to life in bright colors that mirror the bright shades of the all-natural ingredients. The Greek line was given a vibrant range of kids cosmetics packaging by creative communications firm DKD Studio, who won a series of awards for this design series. Anyone with kids knows that [bath time](https://www.trendhunter.com/trends/ecopeacos-bath-bundle) and morning preparations aren't exactly a hit with the young ones. In creating [products that appeal directly to children](https://www.trendhunter.com/trends/olive-june1), brands like Apivita can assert themselves as a kid-friendly option, similar to how L'oreal marketed its 'No More Tears' baby shampoo. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 54% | Activity: 23% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### What Makes This Trend Stand Out - **Kids Cosmetics Packaging:** Brands targeting kids can improve their market share by creating products with charming kids cosmetics packaging designs. - **All-natural Cosmetics:** Using packaging designs that reflect the all-natural ingredients can help brands appeal to consumers who are looking for eco-friendly and organic products. - **Cartoonish Packaging:** Emulating the playful and cartoonish kids cosmetics packaging designs can attract young consumers and establish a fun and friendly brand image. ### Sectors Adopting This - **Cosmetics Industry:** Brands in the cosmetics industry can differentiate themselves and appeal to a wider audience by incorporating charming and playful kids cosmetics packaging designs. - **Children's Products Industry:** The children's products industry can adopt the fun and colorful packaging designs to make their products more attractive to young consumers. - **Design Industry:** The design industry can explore new creative directions by developing kids cosmetics packaging with fresh and lively designs. ## Related on Trend Hunter - [Eco-Friendly Bath Essentials](https://www.trendhunter.com/trends/kids-bath-products.md) - [Gamified Children's Care Products](https://www.trendhunter.com/trends/babyfirst-brand.md) - [Interactive Toothpaste Packaging](https://www.trendhunter.com/trends/bluemarlin.md) - [Cartoon-Themed Kids Cosmetics](https://www.trendhunter.com/trends/childs-farm-x-bluey.md) - [Berry-Inspired Kids Makeup Kits](https://www.trendhunter.com/trends/childrens-cosmetics.md) - [Gen Z-Focused Packaging Enhancements](https://www.trendhunter.com/trends/free-the-birds.md) - [Playful Cosmetic Collections](https://www.trendhunter.com/trends/clinique-x-crayola.md) - [Targeted Treatment Packaging](https://www.trendhunter.com/trends/pharma-care.md) - [Non-Toxic Kid-Friendly Make-Up Kits](https://www.trendhunter.com/trends/kids-makeup-kit.md)