# 90s-Inspired Plush Toys Rubies Launches the 'Kidrobot' Plush Toy Collection for Kids and Kidults By Kanesa D | Published 2022-10-20 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/kidrobot-1 References: [toyworldmag](https://toyworldmag.co.uk/rubies-introduces-kidrobot-plush-collection/) & [rubiesuk](https://rubiesuk.com/)  Rubies has launched a new plush collection dubbed ‘Kidrobot’ which features multiple pop-culture plushies for fans of franchises like [Marvel](https://www.trendhunter.com/trends/san-diego-comiccon), [DC Comics](https://www.trendhunter.com/trends/funko-pop-heroes-dc-pride), [Warner Brothers](https://www.trendhunter.com/trends/jazwares-3), and SEGA. The plush toys arrive in multiple sizes and characters, including Doctor Strange, Spider-Man, Wonder Woman, Jason, Beetlejuice, and Pennywise. The larger plush toys, dubbed ‘Hugme,’ vibrate when held for additional comfort. These toys are the perfect gifts for pop-culture enthusiasts of all ages, including the rising ‘Kidult’ market of consumers who want to revisit nostalgic trends from their childhood. While these plush toys can work for children, the brands and characters used are a throwback to iconic names from the 90s. Graham Gardiner, commercial director of Rubies, commented: “As the industry leader in fancy-dress costumes and accessories, we are extremely excited to be branching out into brand new territory. It’s a great step forward for the company and a step in the right direction as the target audiences for these plush, from little children to kidults, are two of the biggest markets in toy and entertainment.” Image Credit: Rubies ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 93% | Activity: 77% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Toys](https://www.trendhunter.com/toys) ## Key Themes ### What Makes This Trend Stand Out - **Nostalgia-driven Products:** Capitalizing on the emotional connection to childhood memories can create disruptive opportunities in the toy market. - **Kidult Market Growth:** Targeting both child and adult consumers with a single product line presents unique marketing and design opportunities. - **Smart Plush Toys:** Incorporating technology into plush toys, such as vibrations or other sensory features, can differentiate products and attract wider customer bases. ### Sectors Adopting This - **Toys & Entertainment:** Developing products that bridge the gap between nostalgic trends and modern technology can drive growth in the toy industry. - **Licensed Merchandise:** Collaborations with pop culture franchises can lead to innovative, licensed merchandise that captivates fans and appeals to new demographics. - **Retail & E-commerce:** Adapting retail strategies to target both children and adult consumers can create new markets and revenue opportunities. ## Related on Trend Hunter - [Plushie-Themed Halloween Offerings](https://www.trendhunter.com/trends/jazwares-3.md) - [Adult-Targeted Plush Toys](https://www.trendhunter.com/trends/build-a-bear-after-dark.md) - [Fluffy Plush Collectibles](https://www.trendhunter.com/trends/urupocha-chan.md) - [Spellbinding Collectible Plushies](https://www.trendhunter.com/trends/2025-halloween-plushies.md) - [Designer Blind Box Figurines](https://www.trendhunter.com/trends/pop-top.md) - [Cartoon-Based Reversible Plushies](https://www.trendhunter.com/trends/teeturtle-and-nickelodeon.md) - [Plush Toy Collectibles](https://www.trendhunter.com/trends/urupochachan.md) - [Auto Cartoon Plushies](https://www.trendhunter.com/trends/transformers-reversible-plushies.md) - [RPG-Inspired Plush Toys](https://www.trendhunter.com/trends/kobold-plushies.md)