# Virtual Kindergarten Cancer Marches This Year's Kidney March Was Attended by a Group of Kids By Grace Mahas | Published 2021-08-20 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/kidney-march References: [kidneymarch](https://kidneymarch.ca/) In an effort to support one of their classmates, [six kindergarteners](https://www.trendhunter.com/trends/the-arthur-tut) from Calgary have taken on the Kidney March – the [largest one-hundred-kilometer walk](https://www.trendhunter.com/trends/walk-for-alzheimers) of its kind that fights against kidney disease and encourages organ donation. The march asks participants to raise a minimum of $2,200 to help improve the lives of those affected by kidney disease. This year, in light of COVID-19, the pandemic was offered in a virtual format, allowing participants to break the distance into smaller pieces. This gave the determined kindergarteners the perfect opportunity to participate to support their classmate, 6-year-old Alysha. "Alysha and her family inspire us. Their strength, what they are going through and what they have shared with us. The testing, the surgeries, dialysis. We want to support Alysha and inspire others to do things that make a difference," explains one of the classmates of Alysha's mother, Jacynthe Jagger. ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 6% | Activity: 7% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Charity](https://www.trendhunter.com/charity) ## Key Themes ### Why This Trend Is Growing - **Virtual Fundraising Events:** The success of virtual Kidney March event this year could inspire other fundraising events to go virtual and reach a wider audience. - **Youth Activism:** The participation of six kindergarteners in a charity walk presents an opportunity for organizations to engage and empower young people in social causes. - **Peer-to-peer Fundraising:** The Kidney March's requirement for each participant to raise a minimum of $2,200 presents a model for organizations to encourage peer-to-peer fundraising among participants of a virtual event. ### Industries Being Reshaped - **Nonprofit:** The virtual fundraising model employed by the Kidney March provides inspiration for nonprofits to adapt to the current pandemic and encourage donations through virtual events. - **Education:** The participation of six kindergarteners in a fundraising event provides an opportunity for schools to teach the importance of activism and philanthropy to young students. - **Healthcare:** Participation in the Kidney March presents an opportunity for healthcare organizations to show support for organ donation and kidney disease research while raising funds for their cause. ## Related on Trend Hunter - [Awareness-Raising Lung Cancer Campaigns](https://www.trendhunter.com/trends/give-a-breath-5k.md) - [Social Good Pajama Donations](https://www.trendhunter.com/trends/petit-lem.md) - [Children's Illustrated Book Campaigns](https://www.trendhunter.com/trends/one-in-100-initiative.md) - [Empowering Wish Campaigns](https://www.trendhunter.com/trends/women-for-wishes.md) - [Vison Loss Research Fundraisers](https://www.trendhunter.com/trends/fighting-blindness-canada.md) - [Alcohol-Free Charity Fundraisers](https://www.trendhunter.com/trends/dry-feb-1.md) - [Hygiene-Focused Fundraisers](https://www.trendhunter.com/trends/hygiene-for-hope.md) - [Inclusive Down Syndrome Walks](https://www.trendhunter.com/trends/down-syndrome-walk.md) - [Charitable Children-Focused Initiatives](https://www.trendhunter.com/trends/a-wish-a-week.md)