# Sustainable Kids Apparel Kidly Debuts a New Eco Denim Collection for Toddlers and School-Age Kids By Kanesa D | Published 2024-01-23 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/kidly References: [uk.fashionnetwork](https://uk.fashionnetwork.com/news/Kidly-launches-eco-denim-collection-to-fill-gap-in-daywear-offer) & [kidly](https://www.kidly.co.uk/)  Kidly, the online kidswear brand, is marking its foray into sustainability with the launch of its debut [eco-denim collection](https://www.trendhunter.com/trends/mango-jeans). Tailored for [newborns through early school years](https://www.trendhunter.com/trends/isla-and-mimi), this collection falls under the Kidly label, the brand's in-house design initiative. Crafted from low-impact, mid-weight, super-soft cotton denim, the denim ensures comfort, ample growing room, and play suitability. The new Kidly collection is certified Low Impact under EMI (Environmental Impact Measurement) benchmarking and aligns with the brand's eco-conscious ethos. This certification reflects the collection's reduced water usage, lower energy consumption, fewer chemicals, and sustainably sourced cotton. “The new denim collection offers Kidly customers a brand new category to shop and builds upon the success of previous Kidly Label collections,” said Kidly representatives. Image Credit: Kidly ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 36% | Activity: 57% | Freshness: 21% - Audience gender: 50% men, 50% women - Primary generations: Gen Alpha - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Eco-friendly Apparel:** The launch of Kidly's eco-denim collection reflects a growing trend towards sustainable kids apparel. - **Low-impact Fashion:** The Kidly collection's certification as Low Impact highlights the increasing demand for fashion with reduced environmental impact. - **Ethical Fashion:** Kidly's alignment with eco-conscious ethos taps into the trend of consumers seeking ethically-produced clothing for their children. ### Where This Applies - **Sustainable Fashion:** Kidly's eco-denim collection falls under the sustainable fashion industry, which offers opportunities for brands to innovate and meet consumer demand for eco-friendly clothing. - **Children's Apparel:** Kidly's debut eco-denim collection caters to the children's apparel industry, showcasing the potential for sustainable and comfortable clothing options for kids. - **Online Retail:** The launch of Kidly's eco-denim collection highlights the potential for online retailers to tap into the growing market of eco-conscious consumers seeking sustainable kids apparel. ## Related on Trend Hunter - [Circular Children's Denim](https://www.trendhunter.com/trends/zara-1.md) - [Hypoallergenic Children's Apparel](https://www.trendhunter.com/trends/crann-organic.md) - [Kids Denim Collections](https://www.trendhunter.com/trends/levis-kids.md) - [Streetwear Experimental Kids Capsules](https://www.trendhunter.com/trends/ksubi-kids.md) - [Festive Eco-Friendly Apparel](https://www.trendhunter.com/trends/earthytweens.md) - [Eco-Minded Denim Capsules](https://www.trendhunter.com/trends/bayeas.md) - [Whimsical Ethically Made Apparel](https://www.trendhunter.com/trends/iclothing.md) - [Sustainable Back-to-School Capsules](https://www.trendhunter.com/trends/sweet-threads.md) - [Organic Cotton Denim Capsules](https://www.trendhunter.com/trends/icon-denim-la.md)