# Parent-Friendly Wines Kidfresh Reserve Introduces Wines Made with Grazing Parents in Mind By Laura McQuarrie | Published 2022-08-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/kidfresh-reserve References: [prnewswire](https://www.prnewswire.com/news-releases/chicken-nuggets--chardonnay-kidfresh-launches-a-wine-collection-for-grazing-parents-301609366.html) & [kidfreshreserve](https://kidfreshreserve.com/)  81% of parents admit to eating food off their kids' plates and with exactly those people in mind, Kidfresh created a wine called [Kidfresh Reserve](https://www.trendhunter.com/trends/combo-meals-for-kids). This limited-edition wine was mindfully made to pair with frozen, healthy, fun and parent-friendly food from Kidfresh. While the hints of peppercorn in Kidfresh Reserve Red Wagon make it a perfect match for the brand's Wagon Wheels Mac & Cheese, the fruit-forward Kidfresh Reserve Chardonnuggets is named as such because it "exquisitely complements the occasional stolen Chicken Nugget." Knowing that parents of young ones often struggle to have a meal to themselves, these indulgent and relatable wines promise to turn everyday occasions into slightly more sophisticated ones. The [two-bottle wine set](https://www.trendhunter.com/trends/just-enough-wines-the-na-set) is exclusively distributed by [Ancestry Cellars](https://www.trendhunter.com/trends/ancestrydna) and shipped directly to customers' doors. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 39% | Activity: 81% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Parent-friendly Wines:** A trend of creating wines suited to parents and their family-friendly meals, adding more value and options in the industry. - **Indulgent Beverages:** An emerging trend of creating indulgent beverages that cater to the parents who seek sophisticated indulgences while balancing home life. - **Direct-to-consumer Wine Sales:** A trend of selling wines directly to the consumers' doors, simplifying the process of wine-buying and disrupting traditional sales options in the wine industry. ### Who This Affects Most - **Wine:** The wine industry is constantly adapting and creating new products to appeal to specific demographics, thus innovating and creating more opportunities for growth. - **Frozen Foods:** Frozen food companies are able to create partnerships and collaborative products with wineries, able to reach new markets and entice their customers with unique and exclusive products. - **Home Delivery:** The home delivery industry has been able to leverage technology to offer direct-to-consumer sales, revolutionizing the logistics aspect of industries such as wine and food. ## Related on Trend Hunter - [Burger-Friendly Wine Ranges](https://www.trendhunter.com/trends/greasy-fingers-wines.md) - [Food-Friendly Wine Pairings](https://www.trendhunter.com/trends/pernod.md) - [Kid-Friendly Sauce Collaborations](https://www.trendhunter.com/trends/lost-in-the-sauz.md) - [Accessible New-School Wine Brands](https://www.trendhunter.com/trends/my-favorite-neighbor-wines.md) - [Wine-Infused Sauces](https://www.trendhunter.com/trends/wine-infused-sauce.md) - [Kid-Friendly Gourmet Seasonings](https://www.trendhunter.com/trends/gustus-vitae-kids-menu.md) - [Easy-Drinking Vegan Wines](https://www.trendhunter.com/trends/mouton-cadet-fresh-collection.md) - [Premium Cooking Wines](https://www.trendhunter.com/trends/premium-cooking-wines.md) - [Portable Wine Pouches](https://www.trendhunter.com/trends/medly-wine-pouches.md)