# Kid-Friendly Canned Alt Milks Kiddiwinks Offers a 1:1 Nutritional Replacement for Cow's Milk By Laura McQuarrie | Published 2023-07-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/kiddiwinks References: [vegconomist](https://vegconomist.com/food-and-beverage/milk-and-dairy-alternatives/kiddiwinks-redefining-kids-milk/) & [kiddiwinks](http://www.kiddiwinks.com/)  While most plant-based beverage brands primarily target adults, Kiddiwinks stands out by addressing a different demographic, children, through its commitment to providing healthier beverage options designed specifically for kids. The Brooklyn-based, women-owned company makes its plant-based milk for kids from oats and chickpeas, offering kid-pleasing options like vanilla- and chocolate-flavored plant-based milk in a can. Kiddiwinks was mindfully made to provide children with a healthy drink that shares key nutrients that are lacking in dairy milk. “We saw a whitespace in the market for plant-based dairy alternatives that provide the nutritional profile found in traditional dairy," Co-founder Stephanie Banham-Eichner told Vegconomist, "and then went above and beyond to make a product that also addresses other prevalent shortfalls in children’s diets, like a lack of fiber." ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 35% | Activity: 50% | Freshness: 17% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Plant-based Beverages for Kids:** Disruptive innovation opportunity: Create plant-based milk products specifically designed for children, addressing nutritional needs and taste preferences. - **Healthier Kids' Beverage Options:** Disruptive innovation opportunity: Develop healthier beverage options for children that offer a nutritional replacement for cow's milk. - **Addressing Nutritional Shortfalls in Kids' Diets:** Disruptive innovation opportunity: Create products that provide key nutrients lacking in traditional dairy milk, while also addressing other prevalent shortfalls in children's diets. ### Sectors Adopting This - **Plant-based Beverage Industry:** Disruptive innovation opportunity: Explore the growing market for plant-based beverages designed specifically for children. - **Children's Beverage Industry:** Disruptive innovation opportunity: Develop healthier beverage options for children, providing a nutritional alternative to cow's milk. - **Nutritional Supplements Industry:** Disruptive innovation opportunity: Create nutritional supplements or fortified products that address the nutritional shortfalls in children's diets, offering a healthier alternative to traditional dairy products. ## Related on Trend Hunter - [Kid-Friendly Alt Milks](https://www.trendhunter.com/trends/complete-kids.md) - [Kid-Friendly Milk Alternatives](https://www.trendhunter.com/trends/kiki-milk.md) - [Kid-Friendly Chickpea Milks](https://www.trendhunter.com/trends/tally-foods-chickpea-milk.md) - [Kid-Friendly Plant Milks](https://www.trendhunter.com/trends/silk-kids.md) - [Kid-Friendly Unsweetened Plant Milks](https://www.trendhunter.com/trends/ripple-foods.md) - [Vegan-Friendly Kids Yogurt Products](https://www.trendhunter.com/trends/alpro-kids.md) - [Kid-Focused Nutritious Plant-Based Shakes](https://www.trendhunter.com/trends/plantbased-shake.md) - [Kids' Plant-Based Nutritional Supplements](https://www.trendhunter.com/trends/smile-organic-co.md) - [Oat-Based Toddler Beverages](https://www.trendhunter.com/trends/haven-oat.md)