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# Sleek Athletic Toddler Sneakers
Balenciaga's Kid Speed Trainers Have a Sock-Like Construction

By Madison Mackay | Published 2018-04-23 | Life-Stages
Source: Trend Hunter, https://www.trendhunter.com/trends/kid-speed-trainer
References: [hypekids](https://hypekids.com/2018/4/balenciaga-kids-speed-trainer-white-mytheresa-com-shop) & [mytheresa](https://www.mytheresa.com/en-de/balenciaga-for-kids-speed-trainer-sneakers-970785.html)

Italian fashion house [Balenciaga](https://www.trendhunter.com/trends/balenciaga-3xl-sneaker) released the new Kid Speed Trainer -- an all-white take on the brand's famous shoe design that is made specifically for children.

The shoes feature a minimal look, with a sleek [sock-like makeup](https://www.trendhunter.com/trends/gucci-slipon-sneaker) and a stark white color scheme to create an overall luxurious look. The popular sneaker silhouette is famous for being [comfortable and foot-conforming](https://www.trendhunter.com/trends/zero-shoe), while still being fashion-forward and unique. Made in sizes for babies, toddlers and kids, the new sneakers have a bold black sole and the brand's iconic logo on the back heel.

The fresh white version of the Kid Speed Trainer from Balenciaga will only be available for a limited time online, starting at about $309 a pair.

## Trend Insights (Trend Hunter)

- Score: 1.2/10
- Popularity: 14% | Activity: 15% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Alpha
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth)

## Key Themes

### Key Themes Behind This Trend

- **Luxurious Kid Sneakers:** The release of sleek, comfortable and fashion-forward toddler sneakers presents an opportunity for luxury brands to tap into the children's footwear market.
- **Sock-like Shoe Design:** The popularity of the sock-like construction in athletic footwear opens up possibilities for innovative designs and materials in the sneaker industry.
- **Limited Edition Online Releases:** The trend of offering limited time online releases creates a sense of exclusivity and urgency, driving consumer demand and opportunity for e-commerce brands.

### Where This Applies

- **Luxury Fashion:** Luxury fashion brands can leverage the trend of sleek athletic toddler sneakers to expand their product offerings and target the children's clothing market.
- **Athletic Footwear:** The popularity of the sock-like shoe design presents an opportunity for athletic footwear companies to develop innovative sneaker designs that provide comfort and style.
- **E-commerce:** The rise of limited edition online releases offers e-commerce platforms the chance to create a sense of exclusivity and drive customer engagement through time-limited product offerings.

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