# Creative Kiddie Craft Kits Target Launches 'Kid Made Modern' Products by Todd Oldham By Katherinev123 | Published 2012-01-27 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/kid-made-modern References: [psfk](http://www.psfk.com/2012/01/target-launches-a-line-of-designer-kids-arts-crafts-video.html) & [target](http://www.target.com) Todd Oldham, the author of 'Kid Made Modern,' a colorful book for children on creating arts and crafts, has teamed up with large chain retailer [Target](https://www.trendhunter.com/trends/tinkr) on a product line of children's DIY kits and art supplies that put a fresh and offbeat twist on classic craft kits. The Kid Made Modern product line, available this May, will offer [children affordable craft kits, art supplies](https://www.trendhunter.com/trends/woset), activity sets and more for a unique and creative experience. These kits will give children and parents creative activities to do together, such as make a colorful comic book or use the line's funky colorful beads and felt to create strings of bracelets and necklaces. Other items included in the Kid Made Modern collection are neon-printed duct tape and a giant crayon containing 64 different colors in one! ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 42% | Activity: 77% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Toys](https://www.trendhunter.com/toys) ## Key Themes ### What Makes This Trend Stand Out - **DIY Craft Kits:** The rise of DIY craft kits presents the opportunity for businesses to create innovative, all-in-one kits that offer unique and creative experiences for children. - **Collaborations with Authors:** Partnering with authors like Todd Oldham can lead to the development of product lines that combine storytelling and creativity, appealing to a broader audience. - **Offbeat Twist on Classic Craft Kits:** Incorporating offbeat and unconventional elements into classic craft kits can disrupt the market and attract customers looking for unique and engaging products. ### Sectors Adopting This - **Retail:** Retailers can capitalize on the popularity of creative craft kits by offering a wide range of unique and affordable options that cater to different artistic interests. - **Publishing:** Publishers can explore collaborations with authors to create product lines that combine books with creative activities, opening up new revenue streams and engaging young readers. - **Art Supplies:** Art supply manufacturers can innovate by introducing unconventional materials and tools that allow children to explore their creativity in new and exciting ways. ## Related on Trend Hunter - [Creativity-Inspiring Kids Campaigns](https://www.trendhunter.com/trends/crazart.md) - [Child-Friendly Cartoon Art Lines](https://www.trendhunter.com/trends/ooly.md) - [Crystal Floral Arrangement Kits](https://www.trendhunter.com/trends/diy-crystal-floral-kits.md) - [Tape Crafting Kits](https://www.trendhunter.com/trends/nano-tape.md) - [DIY Home-Centric Intricate Toolkits](https://www.trendhunter.com/trends/tinkr-toolkit.md) - [Comic Book Coloring Kits](https://www.trendhunter.com/trends/made-by-me-manga-artist-set.md) - [DIY Home Maintenance Toolkits](https://www.trendhunter.com/trends/tinkr.md) - [Customizable Kids Wall Art](https://www.trendhunter.com/trends/doodleface.md) - [Customizable Pen Kits](https://www.trendhunter.com/trends/pen-creator-studio.md)