# Kid-Boosting Milk Beverages Borden's No-Sugar-Added Kid Builder is Packed with Protein & Calcium By Laura McQuarrie | Published 2019-08-20 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/kid-builder References: [prnewswire](https://www.prnewswire.com/news-releases/borden-dairy-launches-new-kid-builder-product-just-in-time-for-back-to-school-300903664.html) & [bordendairy](https://www.bordendairy.com/products/) Just in time for the back-to-school season, Borden Dairy is introducing Kid Builder as a nourishing beverage that boasts [50% more protein and calcium](https://www.trendhunter.com/trends/meadow-gold-dairy-protein) than regular milk—all with no added sugar. The ready-to-drink beverages for kids are sold in classic [Chocolate and Strawberry flavors](https://www.trendhunter.com/trends/trumoo-zero) and feature a non-rbST dairy product. The reduced fat, enriched milk drinks for kids are packed with vitamins and help to support growing minds and bodies with essential nutrients. The product is offered in both a 52-ounce multi-serve bottle for the home and a convenient 12-ounce single-serve bottle size for packing for school and out-of-home activities. While some consumers have known Borden's the motherly Elsie the Cow mascot since the 30s, Beauregard is Elsie's son and a notoriously picky eater, who inspired the creation of Kid Builder. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 55% | Activity: 56% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### Why This Trend Is Growing - **Protein-enriched Beverages for Children:** There is an opportunity to target the children's beverage market with protein and nutrient-dense beverages. - **Reduced-fat Dairy Products:** There is potential to disrupt the conventional diary market with reduced-fat and nutrient-dense dairy products. - **Convenient Single-serve Packaging:** There is a trend towards the creation of easy-to-carry and convenient single-serving sizes of food and beverage products. ### Industries Being Reshaped - **Food and Beverage Manufacturing:** Companies in the food and beverage manufacturing space can explore producing protein and nutrient-dense beverages for children. - **Dairy Industry:** Producers in the dairy industry can consider creating reduced-fat and enriched dairy products to appeal to health-conscious consumers. - **Packaging Industry:** Packaging companies can explore opportunities to create cost-effective and eco-friendly packaging for single-serve food and beverage products. ## Related on Trend Hunter - [Kid-Friendly Plant Milks](https://www.trendhunter.com/trends/silk-kids.md) - [Children's Ready-to-Drink Supplements](https://www.trendhunter.com/trends/else-nutrition-1.md) - [Child-Targeted Nutritional Drinks](https://www.trendhunter.com/trends/bloom-kids.md) - [Developmental Nutritional Shakes](https://www.trendhunter.com/trends/kidzprotein.md) - [Nutritious Pediatric Beverages](https://www.trendhunter.com/trends/pediatric-standard-12-chocolate.md) - [Nutritional Kid-Focused Shakes](https://www.trendhunter.com/trends/healthy-heights-kidzprotein-nutritional-shakes.md) - [Kid-Friendly Unsweetened Plant Milks](https://www.trendhunter.com/trends/ripple-foods.md) - [Kid-Friendly Nutritional Beverages](https://www.trendhunter.com/trends/gnubees.md) - [Kid-Focused Nutritious Plant-Based Shakes](https://www.trendhunter.com/trends/plantbased-shake.md)