# Football-Themed Cookie Tubs Tastykake's New Football-Themed Kickoff Cookies are Here for Fall By Katherine Pendrill | Published 2020-09-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/kickoff-cookies References: [chewboom](https://www.chewboom.com/2020/09/06/tastykake-introduces-new-football-themed-kickoff-cookies/) & [walmart](https://www.walmart.com/ip/Tastykake-Kickoff-Cookies-12-oz-Tub/340353501) Fall means the return of the football season and this year fans can mark the occasion with [Tastykake's](https://www.trendhunter.com/trends/tastykake-christmas-products) new football-themed Kickoff Cookies. Many major league sports have been impacted by the COVID-19 pandemic, and the NFL is no exception. However, even though this year's NFL season may look a little different, it doesn't mean that fans can't still get excited for the return of football. To help fans enjoy each game day, Tastykake has created some football-themed Kickoff Cookies. This sporty snack consists of 12-ounce tubs filled with rich [chocolate chip cookies](https://www.trendhunter.com/trends/fall-favorites-cookies). Each tub comes with a touchdown-themed exterior and is the perfect size for sharing. The new Tastykake Kickoff Cookies can now be found at grocery store chains nationwide. Image Credit: Tastykake ## Trend Insights (Trend Hunter) - Score: 0.5/10 - Popularity: 3% | Activity: 4% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Sports-themed Food Products:** There is an opportunity to create more food products that align with seasonal sporting events and bring excitement to fans. - **Packaging as a Marketing Tool:** By incorporating unique and attractive packaging designs, brands can increase consumer interest and distinguish themselves in crowded markets. - **Branded Snacks:** Brands can develop their own branded snacks and reach new audiences by tapping into popular events and cultural moments. ### Industries Being Reshaped - **Food and Beverage:** Food and beverage manufacturers have the opportunity to develop themed snacks or packaging that align with sports events and capitalize on seasonal trends. - **Marketing and Advertising:** By offering creative packaging design, marketing agencies can differentiate brands and attract consumer attention in competitive industries. - **Sports and Entertainment:** Brands can collaborate with sports leagues and teams to produce exclusive snacks and merchandise that excite fans and generate revenue. ## Related on Trend Hunter - [Football-Themed Cookie Party Packs](https://www.trendhunter.com/trends/game-day-party-box.md) - [Chocolatey Flavored Football Morsels](https://www.trendhunter.com/trends/chocolatey-flavored-football-morsels.md) - [Football Season Snack Products](https://www.trendhunter.com/trends/general-mills-football-season.md) - [Football-Themed Donut Collections](https://www.trendhunter.com/trends/krispy-kreme-championship-dozen.md) - [Peanut Butter Football Snacks](https://www.trendhunter.com/trends/peanut-butter-footballs.md) - [Football-Themed Cookie Packs](https://www.trendhunter.com/trends/big-game-snack-pack.md) - [Sports-Themed Dog Snacks](https://www.trendhunter.com/trends/bocces-bakery-1.md) - [Decadent Super Bowl Cookies](https://www.trendhunter.com/trends/big-game-cookies.md) - [Celebratory Football Season Chocolates](https://www.trendhunter.com/trends/sees-milk-peanut-butter-footballs.md)