# Football-Themed Beers Bud Light's Kickoff Beers Capture the Excitement of a New NFL Season By Laura McQuarrie | Published 2022-08-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/kickoff-beers References: [prnewswire](https://www.prnewswire.com/news-releases/bud-light-cracks-open-nfl-season-by-celebrating-fans-first-beer-301614241.html) & [budlight](https://www.budlight.com/KickoffBeers/)  [Bud Light](https://www.trendhunter.com/trends/tailgate-candle), the official beer sponsor of the [NFL](https://www.trendhunter.com/trends/igloo), is kicking off the start of a new NFL season with the introduction of Kickoff Beers. These special cans feature team logos and special messages for fans, and they're featured in a spot alongside NFL stars Travis Kelce and George Kittle. Throughout the NFL season, a short version of the spot will be broadcasted and it remixes a famous NFL theme song with the sound of Bud Light's beer being opened. Bud Light's limited-edition NFL team packaging is also coming to the metaverse and in partnership with the NFL, Bud Light is launching the Bud Light x NFL Ultimate Fandom [NFT](https://www.trendhunter.com/trends/bud-light-next) collection. The digital collectibles replicate the packaging and ownership of a non-fungible token grants holders entry into a survivor pick'em tournament. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 25% | Activity: 74% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Sports Team-themed Products:** Opportunity for businesses to create limited edition products featuring sports team logos and customized messages to capture fan excitement during a new season. - **NFT Collectibles:** Disruptive innovation opportunity for businesses to create digital collectibles featuring popular branding and associations with high fan engagement consuming industries. - **Metaverse Launches:** Opportunity for businesses to build branding campaigns and releases in partnership with the metaverse to reach a growing virtual community of consumers. ### Who This Affects Most - **Alcohol:** The beverage industry can expand offerings by partnering with sports leagues and teams to offer customized packaging and promotions for seasonal events. - **Sports Entertainment:** Incorporating branding and merchandise sales with popular sports leagues and teams can expand fan appreciation and team loyalty. - **Blockchain and Cryptocurrency:** Securing and leveraging blockchain technology to offer NFT collectibles for fan engagement creates potential revenue streams in industries such as gaming, entertainment, and advertising. ## Related on Trend Hunter - [Football-Themed Beverage Collaborations](https://www.trendhunter.com/trends/igloo.md) - [Reactive Fan-Based Football Campaigns](https://www.trendhunter.com/trends/coors-light-coors-light.md) - [Snow-Brewed Football Beers](https://www.trendhunter.com/trends/bud-light-blizzard-brew.md) - [Nostalgic Infomercial Grill Spots](https://www.trendhunter.com/trends/bud-light-x-traeger-grills.md) - [Heritage Beer NFTs](https://www.trendhunter.com/trends/beer-nfts.md) - [Football Team-Themed Beers](https://www.trendhunter.com/trends/aberdeen-football-club-and-fierce-beer.md) - [Collaboration Football Beer Branding](https://www.trendhunter.com/trends/carling-emirates-fa-cup.md) - [Weekday-Themed Beer Packs](https://www.trendhunter.com/trends/case-of-the-mondays.md) - [High Stakes Beer Ads](https://www.trendhunter.com/trends/igh-stakes-beer-ad.md)