# Youth-Led Holiday Sneaker Drives The Kickback Connect Accepts Sneakers and Books for Kids in Need By Grace Mahas | Published 2020-12-14 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/kickback-connect References: [kickbackconnect](https://kickbackconnect.com/) & [instagram](https://www.instagram.com/kickbackconnect/?hl=en) Ahead of the holidays, the youth-led non-profit, Kickback Connect, is supporting underserved communities with a [book and sneaker drive](https://www.trendhunter.com/trends/school-supply-drive). The group is collecting these materials Monday to Friday from 10 am to 2 pm at 276 Carlaw Ave, Unit 280a. The initiative was launched to help families facing uncertainty start the next year in a better space with access to educational material to empower the next generation. The idea behind the collection of sneakers is similarly tied to empowerment. Kickback Connect "connects the [sneaker culture](https://www.trendhunter.com/trends/drip) to communities and youth because the [quality of the shoes](https://www.trendhunter.com/trends/sneakify) and the stories behind them is conducive to a positive sense of identity. We personified the sneaker in a way where youth understand that success consists of smart, honest steps towards our dreams." Image Credit: Instagram/@kickbackconnect ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 4% | Activity: 4% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Charity](https://www.trendhunter.com/charity) ## Key Themes ### Key Themes Behind This Trend - **Youth-led Community Initiatives:** There is an opportunity to leverage the energy and passion of young people to drive social change and make a positive impact on their local communities. - **Sustainable Sneaker Culture:** As the popularity of sneakers continues to grow, there is a need for more sustainable production and consumption practices to reduce waste and environmental harm. - **Equitable Education Access:** Ensuring all students have access to quality educational resources and materials is a crucial step in promoting social mobility and breaking down systemic barriers to success. ### Where This Applies - **Non-profit:** Non-profit organizations have a unique opportunity to engage with young people and support their efforts to create positive change in their communities. - **Footwear:** As people become more aware of the social and environmental impact of their purchases, there is a growing demand for sustainable and socially responsible footwear brands. - **Education:** As the importance of equitable access to education is increasingly recognized, there is a need for innovative and scalable solutions that can bridge the gap for disadvantaged students. ## Related on Trend Hunter - [Charitable Horse Sneakers](https://www.trendhunter.com/trends/horse-kicks.md) - [Gratitude-Giving Sneakers](https://www.trendhunter.com/trends/air-jordan-xi-retro.md) - [Brand-Backed Basketball Court Restorations](https://www.trendhunter.com/trends/reebok-canada.md) - [Philanthropy-Inspired Collections](https://www.trendhunter.com/trends/im-library-people.md) - [Food Bank Delivery Programs](https://www.trendhunter.com/trends/athome-donation-pickups.md) - [Back-To-School Supply Fundraisers](https://www.trendhunter.com/trends/school-supply-drive.md) - [Inclusive Culture-Honoring Collaborations](https://www.trendhunter.com/trends/bricks-wood.md) - [Affordable Back-To-School Events](https://www.trendhunter.com/trends/mens-closet.md) - [Celebratory Footwear Capsules](https://www.trendhunter.com/trends/adidas-x-west-nyc.md)