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# Nominal Hero Illustrations
These Minimalist Kick-Ass Posters Will Surely Excite Fans

By Ian Andrew Panganiban | Published 2013-06-08 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/kickass-posters
References: [geektyrant](http://geektyrant.com/news/2013/6/1/kick-ass-2-8-minimalist-poster-art-designs.html)

These minimalist Kick-Ass posters will get fans of the comics and the franchise ecstatic for the upcoming summer movie.

The Avengers, Superman and all those other [superhero flicks](https://www.trendhunter.com/trends/fantastic-four-first-steps) that came out earlier this year all showcased protagonists that embodied larger-than life personas. The Kick-Ass films also showcase those similar traits, but in a fashion that’s more realistic.

These minimalist poster designs created by ad agency OSKOUI+OSKOUI, Inc., showcase several of the characters in the upcoming summer movie. The [minimalist movie poster design](https://www.trendhunter.com/trends/the-dark-knight-collection) showcases the distinct characteristics of each character according to the ad agency. The posters feature Kick-Ass, Hit Girl, Colonel Stars and Stripes, Doctor Gravity, Mother Russia, Black Death and more.

Showcasing the characters in minimalist designs brings out a certain "je ne sais quoi" that fans will love.

## Trend Insights (Trend Hunter)

- Score: 6.2/10
- Popularity: 90% | Activity: 87% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print)

## Key Themes

### What Makes This Trend Stand Out

- **Minimalist Superhero Posters:** Minimalist designs are gaining popularity as a new take on superhero movie posters, allowing creators to showcase distinct characteristics of each character
- **Realistic Hero Portrayal:** Realistic portrayal of heroes allows for greater immersion in storylines, providing a unique selling point for filmmakers
- **Franchise Merchandising:** The creation of franchise-specific merchandise presents lucrative opportunities for businesses such as ad agencies to display their movie poster design capabilities

### Sectors Adopting This

- **Film Industry:** New minimalist take on movie posters presents an opportunity for innovative promotional content creation
- **Design Industry:** Designers can explore new techniques for illustrating characters while still staying true to brand identity
- **Merchandising Industry:** Companies can leverage popular franchises to create unique products such as minimalist posters to target a specific demographic

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