# Diabetes Tweeting Campaigns The 'Kick Diabetes' Campaign Featured Tweet-Matching Donations By Rahul Kalvapalle | Published 2015-08-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/kick-diabetes References: [rgd](http://www.rgd.ca/2015/03/10/social-media-momentum-drives-success-of-sun-life-financials-kick-diabetes-fundraising-campaign.php) & [cfl](http://www.cfl.ca/page/sunlife) 'Kick Diabetes' is a highly successful diabetes awareness and fundraising program that is the result of a partnership between Sun Life Financial, the [Canadian Football League](https://www.trendhunter.com/trends/canadian-paralympic-committees) and the Juvenile Diabetes Research Foundation. The campaign effectively used [Twitter](https://www.trendhunter.com/trends/resurrected-social-media) to both raise awareness as well as funds towards the cause. Whereas the 2013 edition of the campaign focused on [Facebook](https://www.trendhunter.com/trends/milk-cookies-campaign), this particular campaign revolved around the notion of donating a dollar for every tweet or re-tweet with the hashtag #SunLifeKickDiabetes. Ultimately, the 'Kick Diabetes' fundraising program was so successful because of its intelligent and memorable branding and the use of a simple Twitter campaign that, once it gained momentum, was always going to bring in lots of eyeballs. ## Trend Insights (Trend Hunter) - Score: 0.5/10 - Popularity: 4% | Activity: 2% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Social Media Fundraising:** Businesses can leverage social media platforms to launch campaigns that raise awareness and funds towards a cause, leaving a significant impact on the society. - **Donation-matching Programs:** Partnerships with well-known organizations can lead to successful campaigns that encourage donations through a dollar-matching model, increasing the chances of achieving a goal in a short period. - **Brand Partnerships for Social Good:** Collaborations between brands for social causes can lead to the successful promotion of campaigns, with both partners ultimately benefiting from the impact on the society. ### Where This Applies - **Non-profit:** Non-profit organizations can launch awareness and fundraising campaigns through social media platforms and partnerships with businesses, leading to a higher reach and engagement. - **Financial Services:** Financial service companies can use their brand image to launch campaigns that promote social causes, thus building customer engagement and loyalty. - **Sports and Entertainment:** Sports and entertainment organizations can collaborate with non-profits to promote social causes through innovative campaigns, which can help enhance their brand image in society. ## Related on Trend Hunter - [Diabetes Awareness Campaigns](https://www.trendhunter.com/trends/salad-and-go-fundraising-campaign.md) - [Diabetes Awareness-Focused Campaigns](https://www.trendhunter.com/trends/american-diabetes-association.md) - [AI-Based Experiential Campaigns](https://www.trendhunter.com/trends/knowthesigns.md) - [Diabetes-Focused Educational Campaigns](https://www.trendhunter.com/trends/the-state-of-t1d.md) - [Diabetes-Related Eye Disease Campaigns](https://www.trendhunter.com/trends/prevent-blindness.md) - [Optimism-Focused Charitable Campaigns](https://www.trendhunter.com/trends/optimism-meter.md) - [Cancer-Supporting Run Campaigns](https://www.trendhunter.com/trends/terry-fox-foundation.md) - [Pancake-Centric Health Campaigns](https://www.trendhunter.com/trends/pancakes-against-breast-cancer.md) - [Charitable Influencer-Targeting Campaigns](https://www.trendhunter.com/trends/thrift-it-back.md)