# Donut Water Purifers The Kiba Design H2Go Replaces Plastic Bottles By Meghan Young | Published 2010-03-17 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/kiba-design-h2go References: [thedesignblog.org](http://www.thedesignblog.org/entry/h2go-purifies-water-direct-from-tap-to-reduce-plastic-waste/) & [kibadesign.in](http://www.kibadesign.in/projects/h2go-water-purifier/h2go-water-purifier.html) Although the Kiba Design H2Go may give you the sudden urge to jet to a nearby coffee shop, I suggest you resist the temptation to find out a little more about this innovation. Also, I guarantee that your unhealthy craving will subside by then. Created to be a healthy and eco-friendly alternative to those plastic bottles, the Kiba Design H2Go is a portable water purifier. What's more, it is also a container. Using silver-impregnated, activated carbon filters and a micro-filtration membrane, it purifies tap water in a cinch. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 40% | Activity: 70% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Portable Water Purifiers:** The trend of portable water purifiers presents disruptive innovation opportunities for companies to create compact and eco-friendly solutions for clean drinking water on-the-go. - **Replacement of Plastic Bottles:** The trend of replacing plastic bottles with sustainable alternatives like the Kiba Design H2Go opens up opportunities for innovative companies to develop new eco-friendly packaging solutions. - **Eco-friendly Filtration Technology:** The trend of eco-friendly filtration technology, illustrated by the Kiba Design H2Go's silver-impregnated activated carbon filters and micro-filtration membrane, presents opportunities for companies to create sustainable water purification systems. ### Who This Affects Most - **Portable Water Purification Industry:** The portable water purification industry has the potential to disrupt the traditional bottled water market by offering convenient and sustainable alternatives like the Kiba Design H2Go. - **Sustainable Packaging Industry:** The sustainable packaging industry can capitalize on the trend of replacing plastic bottles by developing innovative and eco-friendly packaging solutions for water and other beverages. - **Water Filtration Technology Industry:** The water filtration technology industry holds opportunities to disrupt the conventional water filtration market by developing eco-friendly filtration systems like the Kiba Design H2Go's silver-impregnated activated carbon filters and micro-filtration membrane. ## Related on Trend Hunter - [Personal Water-Ionizing Bottles](https://www.trendhunter.com/trends/piurify-hydrogenator-bottle.md) - [Speedy Water Purification Bottles](https://www.trendhunter.com/trends/grayl-ultrapress.md) - [Five-in-One Water Filter Bottles](https://www.trendhunter.com/trends/vitaloop-water-filtration-bottle.md) - [Low-Cost Water Purifiers](https://www.trendhunter.com/trends/edrop-water-purifier.md) - [Vibrant Metal Water Purifiers](https://www.trendhunter.com/trends/conecto.md) - [Dual Filtration Tumblers](https://www.trendhunter.com/trends/water-filter-tumbler.md) - [Eco Filtration Water Bottles](https://www.trendhunter.com/trends/philips-water.md) - [Hybrid Water Hydrogenators](https://www.trendhunter.com/trends/the-piurify-water-hydrogenator.md) - [Water-Purifying Water Jugs](https://www.trendhunter.com/trends/luvia.md)