# Sci-Fi Spoof Car Ads (UPDATE) The 2014 Kia Super Bowl Commercial Revisits the Matrix By Laura McQuarrie | Published 2014-02-03 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/kia-super-bowl-commercial References: [adweek](http://www.adweek.com/news/advertising-branding/kia-toyota-push-out-their-2014-super-bowl-commercials-155276) & [kia](http://www.kia.ca/k900) The 2014 Kia Super Bowl commercial is a spoof on The Matrix, bringing back Laurence Fishburne as Morpheus. In the ad, Morpheus offers a couple the 'The Truth' and the choice between a blue key, which will take them back to the luxury that is familiar to them, or a red key that will redefine everything they know about luxury. The adventurous couple wisely chooses the red key and embarks on a test drive of the 2015 Kia K900. The ad is quite serious in tone until Morpheus begins to describe the look, feel and finally the sound of luxury as he breaks out into a full on operatic performance from the car's back seat. This of course, has strange effects on the surrounding streets that seem totally otherworldly and unreal. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 59% | Activity: 97% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Sci-fi Spoof:** Disruptive innovation opportunity: Leveraging nostalgia and pop culture references to create engaging and memorable advertisements. - **Morpheus:** Disruptive innovation opportunity: Bringing back beloved characters from popular franchises to generate interest and create buzz around a product or service. - **Luxury Test Drive:** Disruptive innovation opportunity: Offering unique and immersive experiences during test drives to enhance the perception of luxury and differentiate from competitors. ### Who This Affects Most - **Automotive:** Disruptive innovation opportunity: Incorporating storytelling and entertainment elements into automotive marketing campaigns to captivate and engage consumers. - **Advertising:** Disruptive innovation opportunity: Utilizing nostalgia and pop culture references in advertising campaigns to create a sense of familiarity and resonate with target audiences. - **Entertainment:** Disruptive innovation opportunity: Collaborating with brands to create unique and memorable content that merges entertainment and advertising in novel ways. ## Related on Trend Hunter - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md) - [Influencer-Starring Car Commercials](https://www.trendhunter.com/trends/toyota-2.md) - [Vampiric Car Commercials](https://www.trendhunter.com/trends/mercedesbenz-immortal-love.md) - [Co-Branded Custom Ads](https://www.trendhunter.com/trends/lexus-and-universal-pictures.md) - [Reality-Bending Car Ads](https://www.trendhunter.com/trends/cargurus-latest-ad.md) - [Comedic Villain EV Commercials](https://www.trendhunter.com/trends/gm-dr-evil.md) - [Spoof Sci-Fi Beer Ads](https://www.trendhunter.com/trends/liquid-death-x-rebel-moon.md) - [Second-Screen Vehicle Sweepstakes](https://www.trendhunter.com/trends/kia-squares.md) - [All-Electric Vehicle Multiverse Ads](https://www.trendhunter.com/trends/new-world-same-energy.md)