# Commercial-Inspired Cars The Kia 'Soul Hamstar' is Inspired by the Award-Winning Commercial By Michael Hines | Published 2011-05-10 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/kia-soul-hamstar References: [autoblog](http://www.autoblog.com/2011/05/06/kia-soul-hamstar-edition-rolling-onto-dealer-lots-this-spring/) The marketing gurus who created the [Kia](https://www.trendhunter.com/trends/2027-telluride-suv) 'Hamstar' ad campaign must be patting themselves on the back with Kia's recent announcement that the Kia 'Soul Hamstar' is headed for production. The Hamstar edition is a limited-edition model of the popular Soul that pays homage to Kia's now-iconic hip-hop hamsters. Kia's hip-hop hamsters were the toast of the advertising world last year, taking home numerous awards and receiving near-universal praise. The Kia Soul Hamstar features a new paint job filled with literal hamsters. The wheels are also custom, and the inside is said to have a custom hamster-inspired interior. It is amazing that a commercial was able to inspire the creation of a limited-edition car. Check out the Kia Soul Hamstar here, and expect to see this one on dealer lots sometime soon. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 51% | Activity: 43% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Limited-edition Cars:** The success of the Kia 'Soul Hamstar' demonstrates that limited-edition cars inspired by popular advertising campaigns can be a lucrative market opportunity. - **Ad Campaign Crossover:** The Kia 'Soul Hamstar' blurs the line between advertising and product by creating a car directly inspired by a successful ad campaign, showcasing the potential for more collaborations between the two industries. - **Customized Interiors:** The custom hamster-inspired interior of the Kia 'Soul Hamstar' highlights the trend of personalized and unique interior designs in the automotive industry. ### Where This Applies - **Automotive:** The success of the Kia 'Soul Hamstar' illustrates opportunities for automakers to tap into the trend of limited-edition cars and customized interiors. - **Advertising:** The collaboration between Kia and their iconic hip-hop hamster ad campaign demonstrates the potential for ad campaigns to directly influence product development and inspire new offerings. - **Marketing:** The Kia 'Soul Hamstar' showcases the power of effective marketing campaigns in creating demand and driving consumer interest in unique car designs. ## Related on Trend Hunter - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md) - [Cartoon-Branded Concept Cars](https://www.trendhunter.com/trends/hyundai-ioniq-5-disney100-platinum-concept.md) - [Sleek Exclusive Collaborative Cars](https://www.trendhunter.com/trends/ioniq-5-disney100.md) - [New Year-Focused Car Campaigns](https://www.trendhunter.com/trends/2027-telluride-suv.md) - [Dynamic Auto Designs](https://www.trendhunter.com/trends/2026-k4-hatchback.md) - [Gaming-Inspired Vehicle Concepts](https://www.trendhunter.com/trends/electric-subcompact-suv.md) - [Influencer-Starring Car Commercials](https://www.trendhunter.com/trends/toyota-2.md) - [Dynamic Auto Marketing Campaigns](https://www.trendhunter.com/trends/auto-marketing-campaign.md) - [All-Electric Restored Restomods](https://www.trendhunter.com/trends/1996-pride-13-lx.md)