# Retrospective Racings Ads The Kia 'Rear View Camera Race' Video is Gutsy By Vivian Lau | Published 2012-05-28 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/kia-rear-view-camera-race References: [creativecriminals](http://creativecriminals.com/ambient/kia-race-backwards/) & [youtube](http://www.youtube.com/watch?feature=player_embedded&v=FpkIYLqfSpc) For some, the typical scenic shot of a vehicle winding along a mountain's curves is overdone -- surely they will appreciate the novelty of the [Kia](https://www.trendhunter.com/trends/kia-squares) 'Rear View Camera Race' ad. Rear view mirrors are relatively unpopular in Latin America, so Kia came up with a way to make this feature more exciting. This commercial shows a slew of race cars lined up at the start line but with one minor discrepancy in detail; they were facing backwards! The video continues as the cars whip around the track, in backwards fashion, using only their [rear view cams](https://www.trendhunter.com/trends/dezl-dualview) to guide them. This absurd concept was effective in providing that 'wow' factor, as the end of the ad denotes, over 1000 rearview cameras ordered after the race! And perhaps just as important, the ad reminds viewers not to try the stunt at home. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 11% | Activity: 26% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **Novelty Automotive Ads:** Exploiting the unexpected to create a memorable and engaging advertisement for automotive brands. - **Innovative Camera Technology:** Utilizing advanced camera technology to enhance the driving experience and bring a unique perspective to advertising. - **Unconventional Racing Concepts:** Breaking the traditional racing format to create excitement and capture attention in the automotive industry. ### Sectors Adopting This - **Automotive:** Opportunities for automakers to showcase their technology and vehicles in innovative and attention-grabbing ways. - **Camera and Photography:** Incorporating camera technology advancements into various applications, from automotive to advertising. - **Marketing and Advertising:** Developing unconventional and captivating advertising campaigns that push boundaries and leave a lasting impression. ## Related on Trend Hunter - [Reality-Bending Car Ads](https://www.trendhunter.com/trends/cargurus-latest-ad.md) - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [Creative Auto Campaigns](https://www.trendhunter.com/trends/electric-capri.md) - [Second-Screen Vehicle Sweepstakes](https://www.trendhunter.com/trends/kia-squares.md) - [New Year-Focused Car Campaigns](https://www.trendhunter.com/trends/2027-telluride-suv.md) - [Influencer-Starring Car Commercials](https://www.trendhunter.com/trends/toyota-2.md) - [Auto-Centric Short Films](https://www.trendhunter.com/trends/relax-we-care.md) - [Empowering Car Ads](https://www.trendhunter.com/trends/carmax1.md) - [Branded Action Camera Go-Karts](https://www.trendhunter.com/trends/gopro-gokart.md)