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# Reactive Space-Age SUVs
The Kia Futuron SUV Has 'Dragon Skin' Scales to Capture Fresh Air

By Michael Hemsworth | Published 2019-11-13 | Autos
Source: Trend Hunter, https://www.trendhunter.com/trends/kia-futuron-suv
References: [hiconsumption](https://hiconsumption.com/kia-futuron-suv-concept/) & [kiamedia](https://www.kiamedia.com/us/en/media/pressreleases/15516/kias-futuron-concept-proposes-an-illuminating-new-design-for-an-electric-suv-coupe-5)

The [Kia](https://www.trendhunter.com/trends/electric-suv-concepts) Futuron SUV has been conceptualized by the South Korea-based brand as a futuristic transportation solution that aims to transform perceptions of how a vehicle in the near future will function.

The vehicle boasts space-age styling that includes 360-degree cockpit seats, [LiDAR](https://www.trendhunter.com/trends/lidar-systems) sensors for Level 4 autonomy and an e-AWD system that will mimic a low center of gravity for a better responsiveness to driver inputs. Zero-gravity front seats will provide enhanced comfort, while the 'Star Cloud' lighting system will enhance the ethereal aesthetic of the otherworldly vehicle.

The conceptual Kia Futuron SUV also features the newly imagined '[Dragon Skin](https://www.trendhunter.com/trends/dragon-skin)' scales on the front that will open and close according to interior cabin needs for fresh air circulation to keep passengers comfortable.

## Trend Insights (Trend Hunter)

- Score: 6.8/10
- Popularity: 99% | Activity: 95% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos)

## Key Themes

### What Makes This Trend Stand Out

- **Space-age Styling:** Disruptive innovation opportunities lie in designing vehicles with futuristic aesthetics that captivate consumers.
- **Autonomous Driving:** There is potential for disruptive innovation in developing advanced autonomous driving systems, such as LiDAR sensors, to improve vehicle safety and convenience.
- **Air Circulation Technology:** Opportunities for disruptive innovation exist in creating innovative air circulation systems for vehicles that enhance passenger comfort and well-being.

### Sectors Adopting This

- **Automotive Industry:** The automotive industry has the potential to innovate by embracing futuristic design elements and technology for next-generation vehicles.
- **Technology Industry:** The technology industry can explore opportunities for disruptive innovation by developing advanced autonomous driving systems and incorporating them into vehicles.
- **Air Quality Industry:** The air quality industry can explore innovative solutions for improving air circulation systems within vehicles to enhance passenger comfort and health.

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