# Human-Centered EVs The Kia EV6 is Based on the Brand's Electric-Global Modular Platform (E-GMP) By Michael Hemsworth | Published 2021-03-16 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/kia-ev6 References: [geeky-gadgets](https://www.geeky-gadgets.com/new-kia-ev6-electric-vehicle-gets-official/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+geeky-gadgets+%28Geeky+Gadgets%29) & [kiapressoffice](https://www.kiapressoffice.com/en-gb/releases/1305) The [Kia](https://www.trendhunter.com/trends/kia-ev5) [EV6](https://www.trendhunter.com/trends/genesis-gv60) has been unveiled by the automotive brand as its latest electric vehicle that is focused on delivering an impressive driver experience thanks to its human-centered design. The vehicle features a crossover-inspired design that is based on the brand's Electric-Global Modular Platform (E-GMP) and is one of the first models that follows on a new design philosophy. The vehicle maintains a modern design that doesn't go too far into the futuristic category, which will thus make it applicable for present-day drivers. Senior Vice President and Head of [Global Design Center](https://www.trendhunter.com/trends/air-suspension-wheel) Karim Habib spoke on the new Kia EV6 saying, "EV6, as the first dedicated Kia EV, is a showcase of human-centred, progressive design and electrified power. We strongly believe EV6 is a compelling and relevant model for the new EV market. With EV6 we aimed to create a distinctive, impactful design by using a combination of sophisticated, high-tech features on pure and rich volumes, while providing a unique space as a futuristic EV.” ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 80% | Activity: 56% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Human-centered Design:** Automotive companies should focus on developing human-centered designs for electric vehicles in order to create a unique and modern consumer experience. - **Electric-global Modular Platform (E-GMP):** Automotive companies can utilize E-GMP for the development of a new design philosophy and electric vehicle platform, which will appeal to consumers seeking a modern and sophisticated driving experience. - **Distinctive Design:** Automotive companies should adopt distinctive and impactful designs that combine sophisticated, high-tech features on pure and rich volumes, in order to create a unique space for futuristic electric vehicles. ### Where This Applies - **Automotive:** Automotive companies should consider developing electric vehicles with a human-centered design philosophy in order to appeal to consumers who are seeking a unique and modern driving experience. - **Electric Vehicles:** Electric vehicle manufacturers can utilize the Electric-Global Modular Platform (E-GMP) design philosophy for the development of new and innovative electric vehicles that feature a modern and sophisticated driving experience. - **Industrial Design:** Industrial designers should focus on developing unique and impactful designs for electric vehicles that combine sophisticated, high-tech features on pure and rich volumes, creating a unique space for futuristic transportation solutions. ## Related on Trend Hunter - [Affordable Electric Compact Crossovers](https://www.trendhunter.com/trends/kia-ev5.md) - [Retro-Futuristic Electric SUVs](https://www.trendhunter.com/trends/kia-ev9-suv.md) - [High Speed-Capable Electric Vehicles](https://www.trendhunter.com/trends/ev-9-gt.md) - [AI-Powered Voice Assistant EVs](https://www.trendhunter.com/trends/kia-ev3.md) - [Aerodynamic All-Electric Sedans](https://www.trendhunter.com/trends/hyundai-ioniq-6.md) - [Accessibility-Focused Electric Vehicles](https://www.trendhunter.com/trends/accessible-electric-mobility.md) - [Boxy Electric SUV Concepts](https://www.trendhunter.com/trends/electric-suv-concepts.md) - [Future-Forward Electric Sedans](https://www.trendhunter.com/trends/ioniq-6.md) - [Collaborative Vehicle Concepts](https://www.trendhunter.com/trends/mobility-solutions.md)