# Charitable Car Commercials Kia 'Drive Change: Court' Makes a Difference in a Beautiful Way By Vittoria Natarelli | Published 2010-08-23 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/kia-drive-change-court References: [youtube](http://www.youtube.com/watch?v=VSuxRDn5mZ8&feature=channel) & [facebook](http://www.facebook.com/kiacanada) The [Kia](https://www.trendhunter.com/trends/2027-telluride-suv) 'Drive Change: Court' commercial turns a rundown parking lot into a beautiful and fun spot. The commercial actually brings change to the [Second Base Youth Shelter](https://www.trendhunter.com/trends/food-truck-tour) in Toronto by creating a basketball court for the kids in just one day. Real change, no gimmicks. With the [heartwarming last line](https://www.trendhunter.com/trends/next-thing-you-know) of "We can all drive change," the commercial gets people thinking about what they can do. The Kia 'Drive Change: Court' commercial is perfection. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 13% | Activity: 54% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Social Impact Marketing:** Creating advertising campaigns that promote social change and inspire positive action can engage consumers on a deeper level. - **Community Engagement Initiatives:** Brands can create meaningful connections with their audience by taking part in community projects and using their resources to make a difference in people's lives. - **Authentic Corporate Social Responsibility:** Consumers are increasingly attracted to brands that demonstrate genuine commitment to social and environmental causes, offering opportunities for companies to align their values with their target audience. ### Who This Affects Most - **Automotive:** Car manufacturers can leverage their resources and marketing campaigns to not only sell their product but also make a meaningful impact in the communities they serve. - **Non-profit:** Collaborating with brands, non-profit organizations can create mutually beneficial partnerships to raise awareness and support for their cause while providing companies with opportunities for positive brand association. - **Advertising and Marketing:** Advertising agencies can develop creative campaigns that promote social change and help shape a brand's reputation as socially responsible, opening up new avenues for impactful storytelling. ## Related on Trend Hunter - [Kindness-Focused Charity Initiatives](https://www.trendhunter.com/trends/chevrolet-good-deeds-cup.md) - [Heartwarming Holiday Car Ads](https://www.trendhunter.com/trends/nbcuniversals-primetime-specials.md) - [Influencer-Starring Car Commercials](https://www.trendhunter.com/trends/toyota-2.md) - [New Year-Focused Car Campaigns](https://www.trendhunter.com/trends/2027-telluride-suv.md) - [Reality-Bending Car Ads](https://www.trendhunter.com/trends/cargurus-latest-ad.md) - [Empowering Car Ads](https://www.trendhunter.com/trends/carmax1.md) - [Hospital Entertainment Campaigns](https://www.trendhunter.com/trends/project-courage.md) - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md) - [African American-Inspired Auto Campaigns](https://www.trendhunter.com/trends/What-in-the-Frunk.md)