# Quiet Car Cabin Ads The Kia 2014 Cadenza Campaign Likens Rides to Libraries and Museums By Meghan Young | Published 2014-05-12 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/kia-2014-cadenza References: [adeevee](http://www.adeevee.com/2014/05/kia-cadenza-library-church-art-gallery-print/) & [innocean](http://www.innocean.com/en) The Kia 2014 Cadenza ad campaign makes the road seem as tranquil a place as ever by likening the car cabin to libraries, art galleries and churches. A place of serene reflection, it reads, "Make the road a quieter place." This is cleverly visualized by introducing a marked tarmac in the middle of an old library and a traffic light amidst the arches of a church. Conceived and executed by [Innocean](https://www.trendhunter.com/trends/where-have-you-been), an ad agency based in Canada, the Kia 2014 Cadenza ad campaign was art directed by Zachary Muir-Vavrina with creative direction by Gerald Schoenhoff. The [surreal images](https://www.trendhunter.com/trends/you-are-how-you-car) were impressively retouched by Steve Rusk. They are so convincing that people might not even notice the tweaks at first. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 31% | Activity: 37% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Quiet Car Cabin:** Opportunity for car manufacturers to innovate and create quieter cabins for a more serene driving experience. - **Tranquil Reflection:** Opportunity for advertisers to create campaigns that promote tranquility and serenity in unconventional settings. - **Clever Visualization:** Opportunity for creative agencies to use surreal imagery to convey a message in a visually impactful way. ### Who This Affects Most - **Automotive:** Car manufacturers can capitalize on the trend of creating quieter cabins and promote it as a unique selling point. - **Advertising:** Creative agencies can leverage the trend of promoting tranquility to create attention-grabbing and memorable campaigns. - **Digital Imaging:** Opportunity for image retouching professionals to showcase their skills in creating realistic and convincing visuals. ## Related on Trend Hunter - [New Year-Focused Car Campaigns](https://www.trendhunter.com/trends/2027-telluride-suv.md) - [Calmly Dimmed Billboard Campaigns](https://www.trendhunter.com/trends/decaf-billboard.md) - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [Consumer-Centric Luxury Car Campaigns](https://www.trendhunter.com/trends/genesis-motors-canada.md) - [Haute Auto Pattern Campaigns](https://www.trendhunter.com/trends/audi-car-couture.md) - [Reality-Bending Car Ads](https://www.trendhunter.com/trends/cargurus-latest-ad.md) - [Creative Auto Campaigns](https://www.trendhunter.com/trends/electric-capri.md) - [Travel-inspired Brand Campaigns](https://www.trendhunter.com/trends/road-and-beyond.md) - [Cheeky Auto Campaigns](https://www.trendhunter.com/trends/he-got-money.md)