# Testosterone-Infused Fantasy Ads The Kia 2012 Super Bowl Ad Fulfills Every Man's Fantasy By Josh Mears | Published 2012-02-02 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/kia-2012-super-bowl References: [newyork.sbnation](http://newyork.sbnation.com/2012/2/2/2766708/super-bowl-2012-commercials-adriana-lima-is-barely-dressed-making-kia) & [kia](http://www.kia.ca/) The [Kia](https://www.trendhunter.com/trends/doordashs-big-game) 2012 Super Bowl commercial is every man's fantasy. The ad starts off with the Sandman approaching a couple; he sprinkles the sand on the wife, and then trips and falls, dumping the sand all over the husband. This results in a pair of sweet dreams on part of the couple; however, where the wife has a normal fantasy, the man has the equivalent of a grown-up wet dream. In the commercial, the man is then transported into a fantasy land where he is flung into a new [Kia Optima car](https://www.trendhunter.com/trends/where-have-you-been). He is then greeted by supermodel Adriana Lima before racing around a racing track that features a Motley Crue concert, screaming bikini models, Chuck Liddel, a man riding a bucking rhino and loggers sawing a hoagie. The testosterone is almost unbearable. This commercial could possibly be the best [Super Bowl ad](https://www.trendhunter.com/trends/chocolate-lava) this year, if not ever! ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 11% | Activity: 5% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Fantasy-themed Commercials:** Businesses could explore creating fantasy-themed commercials targeting men with elements that fulfil their desires and fantasies. - **Use of Celebrities in Commercials:** Companies could explore using celebrities in commercials to boost their appeal and make them more memorable. - **Humorous Commercials:** Businesses could use humor to create memorable commercials that resonate with the audience. ### Where This Applies - **Automotive:** Car manufacturers could employ the use of fantasy-themed commercials incorporating celebrities to market their products. - **Fashion and Beauty:** Fashion and beauty brands could create commercials featuring supermodels and celebrities to promote their products. - **Entertainment:** Entertainment companies could create humorous commercials featuring celebrities and fantasy elements to promote films, tv shows, and other entertainment products. ## Related on Trend Hunter - [Anthropomorphic Hair Ads](https://www.trendhunter.com/trends/hair-ballad.md) - [Supersized Delivery Sweepstakes](https://www.trendhunter.com/trends/doordashs-big-game.md) - [New Year-Focused Car Campaigns](https://www.trendhunter.com/trends/2027-telluride-suv.md) - [Second-Screen Vehicle Sweepstakes](https://www.trendhunter.com/trends/kia-squares.md) - [Reality-Bending Car Ads](https://www.trendhunter.com/trends/cargurus-latest-ad.md) - [Suspenseful Big Game Ads](https://www.trendhunter.com/trends/squarespace-2026-super-bowl.md) - [Heroic Protein Commercials](https://www.trendhunter.com/trends/the-big-hill.md) - [Humorous AI-Forward Spots](https://www.trendhunter.com/trends/act-like-you-know.md) - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md)