# Charitable Climbing Initiatives The North Face & Khumbu Climbing Center Joined for a New Campaign By Riley von Niessen | Published 2018-08-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/khumbu-climbing References: [thenorthface](https://www.thenorthface.com/en_ca/homepage.html/?jhbjhg) & [alexlowe.org](http://www.alexlowe.org/projects/kcc/) [The North Face](https://www.trendhunter.com/trends/full-circle-everest) introduced a Canada-wide [charitable initiative](https://www.trendhunter.com/trends/tim-hortons-annual-camp-day) that aims to raise funds to increase safety margins for high altitude workers and Nepali climbers by supporting the Khumbu Climbing Center, with the company donating a $1 to the organization for every person that climbs at one of 150 gyms it has partnered with for the initiative. The initiative will take place on August 18th, in honor of Global Climbing Day. Over the course of the day, both new and experienced climbers will be welcomed to climb walls at one of the gyms The North Face has partnered with. For those wishing to partake in Toronto, the [True North Climbing](https://www.trendhunter.com/trends/crystal-blend-sea-salt) gym in North York will be participating in the initiative. The names and locations of other gyms can be find on The North Face's site, along with sign up links. In addition to offering free climbing for all, gyms will offer gear giveaways and more for climbers to partake in. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 50% | Activity: 40% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### Key Themes Behind This Trend - **Charitable Climbing:** Companies can partner with climbing centers to support high altitude workers and climbers, while also raising funds for charitable organizations. - **Global Climbing Day:** Honoring a global day for climbing creates an opportunity for companies to engage with their community and promote charitable initiatives. - **Partnership Campaigns:** Partnerships with local businesses and organizations can help increase fundraising and community engagement for charitable initiatives. ### Where This Applies - **Outdoor Recreation:** Outdoor recreation companies can partner with climbing centers to promote safety and support for climbers while also engaging with their community. - **Nonprofit:** Nonprofit organizations can use partnership campaigns with businesses to raise funds and awareness for their cause. - **Retail:** Retailers can promote charitable initiatives through partnerships with organizations that align with their brand values, increasing consumer loyalty and engagement. ## Related on Trend Hunter - [Record-Breaking Community Hikes](https://www.trendhunter.com/trends/kathmandu-canada.md) - [Accessible Outdoor Events](https://www.trendhunter.com/trends/naturehood.md) - [Charitable Beauty Initiatives](https://www.trendhunter.com/trends/7-summits-snowshoe-challenge.md) - [Inclusive Outdoor Trail Campaigns](https://www.trendhunter.com/trends/inclusive-outdoor-trail.md) - [Jacket Rehoming Charity Iniatitives](https://www.trendhunter.com/trends/nocoldshoulder.md) - [Women-Empowering Mountaineering Initiatives](https://www.trendhunter.com/trends/she-the-mountain.md) - [All-Black Climbing Teams](https://www.trendhunter.com/trends/full-circle-everest.md) - [Diversity-Promoting Digital Courses](https://www.trendhunter.com/trends/allyship-in-the-outdoors.md) - [Technical Skin-Tight Mountaineer Garments](https://www.trendhunter.com/trends/the-north-face-and-skims.md)