# Spellbound African Soaps Washing with Khulu Soaps Might Improve Your Life By Vasiliki Marapas | Published 2014-07-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/khulu-soap References: [behance.net](https://www.behance.net/gallery/13396267/Khulu-Soap) & [fanakalo.co.za](http://www.fanakalo.co.za/) After two years of experimentation, Khulu soap has finally launched in South Africa, the first of its kind. Infused with [wild herbs](https://www.trendhunter.com/trends/bonjou-beauty) that have been traditionally used for centuries, each soap is packaged and designed with a specific African theme. The collection includes a soap for power, good luck, inner beauty, lovers and finally, outer beauty too -- because it can't hurt to be beautiful both inside and out. Though nothing is guaranteed, it's nice to think that lathering with a Power bar could offer you "physical strength and attraction," while soaping up with a Good Luck bar might "remove [skin impurities](https://www.trendhunter.com/trends/lifebuoy-soap) and bad spirits." And all those love-lorn folks out there can rest easy knowing that a quick hop in the shower with the Love bar will make sure the object of your affection will have eyes only for you! ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 46% | Activity: 35% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Herbal-infused Soaps:** The market for herbal-infused soaps is set to grow as consumers seek natural products and unique experiences in personal care. - **Sensory Personal Care:** Personal care products infused with natural scents, colors, and textures offer opportunities for disruptive innovation in the personal care industry. - **Cultural Personalized Personal Care:** The success of Khulu Soaps shows that personal care products designed with specific cultural themes and beliefs can appeal to consumers seeking personalized experiences. ### Who This Affects Most - **Natural Personal Care Products:** Companies specializing in natural personal care products can incorporate unique herbal formulations to tap into the trend for herbal-infused soaps. - **Fragrance and Flavor Industry:** The fragrance and flavor industry can develop natural and culturally-inspired scents and flavors to enhance personalized sensory experiences in personal care products. - **Cultural Personalized Products:** Brands that customize products for specific cultural themes and beliefs can leverage consumers' demand for personalized and meaningful experiences. ## Related on Trend Hunter - [Adaptogenic Mushroom-Based Soaps](https://www.trendhunter.com/trends/mushroom-bar-soap.md) - [Coffee-Powered Soap Bars](https://www.trendhunter.com/trends/coffee-soap-bar.md) - [Spooky Soap Bundles](https://www.trendhunter.com/trends/spooky-suds.md) - [Charcoal-Infused Soap Bars](https://www.trendhunter.com/trends/suds-cos-soap-bar.md) - [Fantasy-Inspired Soap Collections](https://www.trendhunter.com/trends/dr-squatch-1.md) - [Chia-Studded Soaps](https://www.trendhunter.com/trends/exfoliating-soap-bar.md) - [Three-In-One Cleansing Bars](https://www.trendhunter.com/trends/shampoo-body-bar.md) - [African Botanical Skincare](https://www.trendhunter.com/trends/lovemore.md) - [Festive Film-Inspired Soaps](https://www.trendhunter.com/trends/dr-squatch-ninny-scrubbins.md)