# Protein-Packed Popcorn Expansions Khloud Brings Protein Popcorn to Five Canadian Retailers By Amy Duong | Published 2026-09-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/khloud References: [khloudfoods](http://khloudfoods.com/)  Khloud, the functional protein snack brand co-founded by Khloé Kardashian, is launching in Canada with its signature [protein popcorn](https://www.trendhunter.com/trends/caramel-protein-popcorn) at Costco, Walmart, Circle K, Loblaws and Starbucks. The September 9 rollout marks the brand’s first expansion beyond the United States, with exact availability varying by retailer. Built around [convenient protein sources](https://www.trendhunter.com/trends/launches-protein-bites), the snacks are made with real ingredients and are gluten-free, non-GMO and free from seed oils. The Canadian range includes White Cheddar and Sweet & Salty Kettle Corn. Costco will exclusively carry a 12 oz White Cheddar bag, while Walmart, Loblaws and Circle K will offer single-serve bags in both flavours at participating locations nationwide. Starbucks will begin carrying the snacks toward the end of September, with both flavours available by checkout. The expansion also follows Khloud’s broader move into [Protein Chips](https://www.trendhunter.com/trends/protein-chips1) and Khloud Plus. Image Credit: Khloud ## Trend Insights (Trend Hunter) - Score: 9.6/10 - Popularity: 98% | Activity: 98% | Freshness: 92% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### Why This Trend Is Growing - **Protein-enhanced Snacks:** Everyday treats are being reformulated with functional nutrition credentials, creating room for brands that merge indulgent formats with wellness-driven ingredient claims. - **Celebrity-backed Wellness Foods:** High-profile founders are giving functional snack launches instant visibility, opening space for premium-positioned products that combine personal branding with better-for-you appeal. - **Checkout-friendly Functional Foods:** Impulse snack zones are becoming distribution points for nutrition-forward products, signaling opportunities for portable formats that fit convenience-led purchasing habits. ### Industries Being Reshaped - **Snack Foods:** The category is shifting beyond traditional flavor innovation as protein, clean-label claims and dietary compatibility reshape expectations for mainstream packaged snacks. - **Retail Grocery:** National grocers and warehouse clubs are serving as launch platforms for functional food brands, highlighting demand for differentiated products with broad household appeal. - **Convenience Retail:** Single-serve functional snacks are gaining relevance in high-traffic stores and cafés, creating whitespace for better-for-you products designed around speed and accessibility. ## Related on Trend Hunter - [Pickle-Flavored Potato Vodkas](https://www.trendhunter.com/trends/pringles-dill-pickle-potato-vodka.md) - [Snack Cheese Lines](https://www.trendhunter.com/trends/snack-cheese-cubes.md) - [Deli-Style Dips](https://www.trendhunter.com/trends/park-st-deli-dips.md) - [Layered Cheese Yogurt Snacks](https://www.trendhunter.com/trends/cheese-yogurt.md) - [High-Energy Snack Activations](https://www.trendhunter.com/trends/takis-activation.md) - [Grass-Fed Butter Bars](https://www.trendhunter.com/trends/butterbar.md) - [Scoop-Style Toddler Rice Snacks](https://www.trendhunter.com/trends/kiddylicious-rice-scoops.md) - [ACV Jelly Snacks](https://www.trendhunter.com/trends/apple-cider-vinegar-fiber-jelly-snack.md) - [Seasonally Spiced Goat Cheeses](https://www.trendhunter.com/trends/maple-cinnamon-goat-cheese.md)