# Snack Brand Soccer Partnerships The Khloud x Gotham FC Partnership Celebrates a Summer of Soccer By Michael Hemsworth | Published 2026-07-25 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/khloud-x-gotham-fc References: [instagram](https://www.instagram.com/p/Dad1sFvp5lQ/?hl=en) & [khloudfoods](https://khloudfoods.com/)  The [Khloud x](https://www.trendhunter.com/trends/summer-snack-combos) [Gotham FC](https://www.trendhunter.com/trends/the-surf-lodge) partnership has been kicked off by the brand to help celebrate a [Summer of Soccer](https://www.trendhunter.com/trends/summer-of-soccer) and reward fans with a delicious snack option. The partnership sees the brand offering fans packs of Khloud Protein Popcorn as a post-match snack, which will help to integrate more closely with consumers. The brand also participated in a Khloud sidewalk takeover near Citi Field as a way to further reinforce its support of the events. The Khloud x Gotham FC partnership also included a 360 creator suite experience at the game that featured a variety of custom Gotham FC jerseys by Mirchi by Kim along with Khloud Protein Chips and Popcorn, and 818 Tequila for cocktails. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 15% | Activity: 34% | Freshness: 84% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### Key Themes Behind This Trend - **Sports Snack Activations:** Stadium-adjacent sampling and post-match product moments create new pathways for snack brands to build loyalty through real-time fan experiences. - **Creator Suite Experiences:** Premium game-day suites combining creators, custom merchandise, food, and beverages signal a shift toward content-ready hospitality as a brand engagement platform. - **Functional Fan Foods:** Protein-focused snacks positioned around athletic events reflect growing demand for better-for-you indulgence tied to active and social lifestyles. ### Where This Applies - **Packaged Snacks:** Sports partnerships offer packaged food brands a high-energy setting to test experiential sampling, co-branded storytelling, and occasion-based consumption. - **Professional Sports:** Club collaborations with lifestyle and wellness brands expand match-day value beyond the game through integrated fan rewards and cultural programming. - **Influencer Marketing:** Creator-led activations at live events blend social content, fashion, and hospitality into measurable engagement ecosystems for consumer brands. ## Related on Trend Hunter - [Licensed Flavor Collaborations](https://www.trendhunter.com/trends/Licensed-flavor-collaborations.md) - [Pop Culture-Themed Snack Branding](https://www.trendhunter.com/trends/fan-foods.md) - [Soccer-Themed Snack Branding](https://www.trendhunter.com/trends/mondelz-products.md) - [Celebratory Soccer-Themed Snacks](https://www.trendhunter.com/trends/goalden-balls.md) - [Promotional Cafe Popcorn Combos](https://www.trendhunter.com/trends/summer-snack-combos.md) - [Spicy Cheese Protein Popcorns](https://www.trendhunter.com/trends/jalapeo-queso-protein-popcorn.md) - [Soccer Tournament-Long Store Promotions](https://www.trendhunter.com/trends/fanland.md) - [Soccer-Themed Snack Brand Partnerships](https://www.trendhunter.com/trends/pringles-and-sucuk-und-bratwurst.md) - [Soccer Season Donut Ranges](https://www.trendhunter.com/trends/krispy-kreme-match-day-dozen.md)