# Clean-Ingredient Protein Chips Khloud Protein Chips Deliver Seven Grams of Protein Per Serving By Laura McQuarrie | Published 2026-04-02 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/khloud-protein-chips References: [prnewswire](https://www.prnewswire.com/news-releases/khloe-kardashians-khloud-snack-brand-launches-khloud-protein-chips-302732904.html) & [KhloudFoods](http://KhloudFoods.com) In the middle of a protein boom, Khloud, the snack brand founded by Khloé Kardashian, officially introduced [Khloud Protein](https://www.trendhunter.com/trends/jalapeo-queso-protein-popcorn) Chips as its second product line. This new [protein snack option](https://www.trendhunter.com/trends/protein-chips1) introduces snackers to something other than the brand's light, nutritious and flavorful popcorn, treating them to [whole-grain tortilla chips](https://www.trendhunter.com/trends/tortilla-protein-chips) with seven grams of protein per serving with real ingredients like non-GMO real corn masa and avocado oil. Khloud Protein Chips are hitting Target stores and the retailer's online channels first in flavor-packed varieties like Sweet Heat, Nacho, and Buffalo. With this launch, Khloud is cementing itself as a modern, cross-category snack brand for the next generation, fueled by a function-first, clean ingredient philosophy. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 58% | Activity: 70% | Freshness: 71% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Products](https://www.trendhunter.com/celebproducts) ## Key Themes ### Why This Trend Is Growing - **Clean-ingredient Protein Snacks:** Consumers seeking high-protein snacks made from recognizable, non-GMO ingredients are creating room for novel snack formats that blend indulgence with functional nutrition. - **Celebrity-founded Cross-category Brands:** Celebrity-led brands extending from one product category into adjacent snack segments are reshaping brand loyalty dynamics and premium pricing expectations. - **Targeted Retail Launch Strategies:** Exclusive or prioritized rollouts through big-box and omnichannel retailers are becoming key mechanisms for rapidly scaling niche food products and shaping mainstream adoption. ### Industries Being Reshaped - **Packaged Snack Manufacturing:** Manufacturers adapting to protein-dense, whole-grain formulations and healthier oils can redefine supply chains and ingredient sourcing for mainstream savory chips. - **Retail Grocery & E-commerce:** Grocery retailers integrating exclusive launches and online fulfillment are altering shelf assortment economics and promotional models for emerging food brands. - **Functional Ingredient Suppliers:** Suppliers of protein concentrates, non-GMO masa, and clean-label fats are poised to innovate with tailored ingredient systems that meet both taste and regulatory clean-label demands. ## Related on Trend Hunter - [Protein Tortilla Chips](https://www.trendhunter.com/trends/doritos-protein-chips.md) - [Savory Plant Protein Snacks](https://www.trendhunter.com/trends/tofugo.md) - [Protein-Driven Salad Products](https://www.trendhunter.com/trends/taylor-farms-protein-range.md) - [Bacon-Flavored Cheese Dips](https://www.trendhunter.com/trends/bacon-flavored-cheese-dips.md) - [Tortilla Chip Meat Snacks](https://www.trendhunter.com/trends/jack-links-doritos-nacho-cheese-beef-jerky.md) - [Zesty Probiotic Almonds](https://www.trendhunter.com/trends/jalapeno-lime-probiotic-almonds.md) - [Korean BBQ Cups](https://www.trendhunter.com/trends/cupbop.md) - [Protein Lentil Chips](https://www.trendhunter.com/trends/lentil-crisp.md) - [Protein Cookie Doughs](https://www.trendhunter.com/trends/protein-cookie-dough.md)