# Size-Inclusive Activewear Khloe Kardashian's Good American is Now Venturing into Activewear By Laura McQuarrie | Published 2018-08-03 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/khloe-kardashians-good-american References: [wellandgood](https://www.wellandgood.com/good-looks/good-american-clothing-activewear-khloe-kardashian/) & [goodamerican](https://www.goodamerican.com/collections/workout-clothes) Khloe Kardashian's Good American, which began as a [premium denim brand](https://www.trendhunter.com/trends/joleans), is now venturing into the making of [activewear that's designed to be functional](https://www.trendhunter.com/trends/legendary-capsule-collection) and flatting for all women. Inclusivity is a main focus of the new offerings, as the all-new workout clothing includes tops and bottoms available in sizes from XS to 4XL. Accessibility is also a key point of the new 41-piece fitness fashion styles, as the goods range in price from about $60 to $150. Although garments like various garments that make up the collection emphasize style, they are also packed with performance features such as [four-way stretch and antiperspirant materials](https://www.trendhunter.com/trends/motion-collections). In the new Good American activewear line, consumers will find products such as the Core Power Sports Bra, the Knot a Quitter Tank and the Icon Bike Short. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 80% | Activity: 85% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Fashion](https://www.trendhunter.com/celebfashion) ## Key Themes ### What's Driving This Trend - **Inclusive Activewear:** The rise in size-inclusive activewear promotes the idea of inclusivity and caters to a wider range of consumers, opening up opportunities for brands to create more diverse and inclusive products. - **Affordable Workout Clothing:** The new Good American activewear boasts accessibility with its range in prices from $60 to $150, creating opportunities for brands to develop affordable workout clothing that combines style and performance. - **Functional Fashion:** Activewear brands such as Good American prioritize functionality in their designs, presenting an opportunity for fashion and sportswear companies to create more functional and versatile fashion pieces. ### Who This Affects Most - **Fashion Retail:** The rise of inclusive and affordable activewear offers opportunities for fashion retailers to expand their product lines and appeal to a more diverse range of consumers. - **Sportswear:** The demand for performance-based activewear introduces opportunities for sportswear companies to innovate their fabrics and designs to meet the needs of athletes and fitness enthusiasts. - **Fitness Technology:** The trend towards functional activewear presents opportunities for fitness technology companies to develop wearable tech that complements and enhances workout clothing performance. ## Related on Trend Hunter - [Celebrity-Collaborative Athletic Lines](https://www.trendhunter.com/trends/by-khlo.md) - [Athletic Wear Collabs](https://www.trendhunter.com/trends/nikeskims-collection.md) - [Stretchy Athleisure Styles](https://www.trendhunter.com/trends/khy-cotton-stretch.md) - [High-Performance Workout Apparel](https://www.trendhunter.com/trends/athleta-2.md) - [Modest Influencer-Backed Gymwear](https://www.trendhunter.com/trends/leana-deeb.md) - [Athleisure Line Launches](https://www.trendhunter.com/trends/performance-in-the-city.md) - [Performance-Focused Athleisure Wear](https://www.trendhunter.com/trends/dicks-sporting-goods-1.md) - [Supportive Activewear Silhouettes](https://www.trendhunter.com/trends/joe-fresh-1.md) - [Contemporary Athleisure Brands](https://www.trendhunter.com/trends/staud-sport-1.md)