# Airy Floral Fragrances Bedtime Routines Inspired a Note in Khloe Kardashian's Almost Always By Laura McQuarrie | Published 2025-11-05 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/khloe-kardashian-almost-always References: [forbes](https://www.forbes.com/sites/rachelburchfield/2025/11/03/khlo-kardashian-launches-her-second-fragrance-almost-always-a-scent-she-is-genuinely-living-in-and-wearing/) & [ulta](https://www.ulta.com/p/almost-always-pimprod2055748?sku=2648728) Just about a year after launching XO Khloé, Khloe Kardashian and [Luxe](https://www.trendhunter.com/trends/cloud-aurora) Brands are set to release an all-new fragrance: Almost Always. Blended to inspire self-worth and reliance, this fragrance features captivating notes of [star jasmine, orange blossom and lavender](https://www.trendhunter.com/trends/hawaiian-floral), palo santo, skin-sensual woods, solar musks and a kiss of vanilla. Lavender, in particular, was meaningful in creating this new Khloe Kardashian fragrance, since Khloe was inspired by her nightly routine of spraying her kids’ beds with its soothing scent. The delicate, airy, inviting Almost Always, in scent form, is a reminder that showing up is more important than perfection, and one miss doesn't make a failure. This new fragrance continues to expand the brand's [heart-centered messaging on acceptance](https://www.trendhunter.com/trends/feminine-empowerment). ## Trend Insights (Trend Hunter) - Score: 7.0/10 - Popularity: 75% | Activity: 82% | Freshness: 53% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Products](https://www.trendhunter.com/celebproducts) ## Key Themes ### What's Driving This Trend - **Aromatherapy-inspired Fragrances:** Aromatherapy-inspired fragrances offer a unique blend of calming scents that cater to the growing demand for holistic wellness solutions in personal care. - **Celebrity-driven Wellness Products:** The rise of celebrity-driven wellness products demonstrates how personal branding can catalyze market interest and acceptance in health-enhancing lifestyle goods. - **Self-care Messaging in Beauty:** Self-care messaging in beauty products reflects a shift towards mindful consumerism, resonating with consumers seeking emotional connections through daily routines. ### Who This Affects Most - **Fragrance Industry:** The fragrance industry is seeing an influx of products that emphasize emotional well-being and relaxation, driven by consumer interest in functional scents. - **Celebrity Endorsements:** The trend of leveraging celebrity endorsements in the personal wellness sector illustrates the power of celebrity influence to cross-promote self-care products. - **Holistic Wellness Market:** The holistic wellness market benefits from the integration of emotional wellness cues in everyday products, merging traditional allure with innovative health-conscious objectives. ## Related on Trend Hunter - [Curated Seasonal Boxes](https://www.trendhunter.com/trends/fabfitfun-winter-seasonal-box.md) - [Chess-Inspired Fragrances](https://www.trendhunter.com/trends/mind-games-soulmate-collection.md) - [Celebrity-Backed Floral Fragrances](https://www.trendhunter.com/trends/jeff-leatham-collection.md) - [Emoji-Themed Valentine's Perfumes](https://www.trendhunter.com/trends/valentines-day-perfumes.md) - [Valentine's Day-Inspired Fragrance Lines](https://www.trendhunter.com/trends/kim-kardashian-perfume.md) - [Crystal-Inspired Fragrances](https://www.trendhunter.com/trends/crystal-pear-peony.md) - [Jewel-Shaped Perfume Releases](https://www.trendhunter.com/trends/kkw-fragrance-collection.md) - [Celeb-Backed Fragrance Launches](https://www.trendhunter.com/trends/xo-khloe.md) - [Celebrity Mother-Daughter Fragrances](https://www.trendhunter.com/trends/kkw-x-kris.md)