# Bespoke Singer-Branded Apparel Levi's Partners with Khalid for New Fashion-Forward Collection By Grace Mahas | Published 2020-02-19 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/khalid References: [levi](https://www.levi.com/CA/en_CA/?g) & [levi](https://www.levi.com/CA/en_CA/?g) Renowned denim retailer [Levi's](https://www.trendhunter.com/trends/bold-denim-collections-levis-and-adsb-andersson-bell-join-forces-to-reimagi) recently joined forces with iconic singer Khalid for a new, bespoke collection that's perfect for fashion-forward Millennial and [Gen Z](https://www.trendhunter.com/trends/no-boundaries-1) consumers alike. Appropriately titled the Levi's XX Chino, the range includes a variety of elevated trousers including the Levi's XX Chino Slim Taper Fit Pants and the [Levi’s](https://www.trendhunter.com/trends/lulus) XX Chino Straight Cropped Pants. These pants can be effortlessly dressed up or down and feature a timeless silhouette that can be worn for any event. This elevated range is available online and at Levi's retailers as well as other Levi's retailers. Priced at $98, these wallet-friendly trousers will soon become a staple in your wardrobe for their versatility and functionality. Image Credit: Levi's ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 13% | Activity: 9% | Freshness: 9% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) ## Key Themes ### What Makes This Trend Stand Out - **Fashion-forward Collections:** Opportunity for brands to collaborate with influential figures to create bespoke apparel that appeals to Millennials and Gen Z consumers. - **Elevated Trousers:** Demand for sophisticated and versatile pants with a timeless silhouette. - **Wallet-friendly Fashion:** Growing market for affordable clothing that offers both style and functionality. ### Sectors Adopting This - **Retail:** Opportunity for retailers to offer exclusive collections in collaboration with popular artists or influencers. - **Apparel:** Increasing demand for elevated trousers that can be dressed up or down for any occasion. - **Fashion:** Opportunity for fashion brands to create affordable and versatile clothing that aligns with current trends. ## Related on Trend Hunter - [Brand-Collaborative Denim Staples](https://www.trendhunter.com/trends/lulus.md) - [Bold Denim Collections](https://www.trendhunter.com/trends/bold-denim-collections-levis-and-adsb-andersson-bell-join-forces-to-reimagi.md) - [Workwear Reinvented Capsules](https://www.trendhunter.com/trends/levis-x-kiko-kostadinov.md) - [Co-Branded Californian Streetwear](https://www.trendhunter.com/trends/levis-x-stussy.md) - [Hip-Hop-Commemorating Concerts](https://www.trendhunter.com/trends/rolling-loud-1.md) - [Graphic Garment-Dyed Streetwear](https://www.trendhunter.com/trends/stssy-and-levis-1.md) - [Collaborative Dark Minimalist Capsules](https://www.trendhunter.com/trends/levis-and-jjjjound.md) - [Tailored Retail Experiences](https://www.trendhunter.com/trends/nextgen-indigo.md) - [Kids Denim Collections](https://www.trendhunter.com/trends/levis-kids.md)