# QSR Eyewear Capsules KFC x Shady Rays Launched a Unique Three-Piece Collection By Debra John | Published 2024-07-23 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/kfc-x-shady-rays References: [qsrmagazine](https://www.qsrmagazine.com/news/kfc-and-shady-rays-partner-on-limited-time-collection/) & [shadyrays](https://shadyrays.com/collections/kfc-collab)  [KFC](https://www.trendhunter.com/trends/kfc-x-boxlunch) x Shady Rays have collaborated to introduce a three-piece collection of sunglasses that captures the essence of KFC’s iconic brand. Each pair of sunglasses subtly incorporates elements of the brand’s signature red and white stripes and features a custom lens etching of the renowned founder, Colonel Sanders. The sunglasses are packaged in a specially-designed cleaning pouch adorned in KFC’s signature colors. This pouch is then placed inside a box that mirrors KFC’s [iconic chicken bucket](https://www.trendhunter.com/trends/baby-sanders-collection), with Colonel Sanders himself showcasing each unique sunglasses style. The collection includes the 'Aviator Crossover,' 'Tangle Free Oakmont,' and' [HighRise](https://www.trendhunter.com/trends/highrise-studio)' models. This collaboration merges the distinctive brand identity of KFC with the stylish and functional eyewear design of Shady Rays; offering consumers a novel and exclusive accessory that blends iconic branding with high-quality eyewear. This is achieved by fostering brand loyalty and generating excitement among diverse consumer groups. Image Credit: KFC ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 59% | Activity: 65% | Freshness: 25% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Brand-centric Fashion Accessories:** Collaborative products that integrate a brand's visual identity into fashion accessories like sunglasses present an opportunity for unique brand expression. - **Icon-inspired Merchandise:** Creating merchandise that prominently features iconic brand elements, such as Colonel Sanders' imagery, can enhance consumer engagement and brand loyalty. - **Exclusive Collection Launches:** Launching limited-edition collections that merge two distinct brands can captivate diverse consumer bases and spark buzz around both brands. ### Sectors Adopting This - **Fashion:** Integrating brand elements into fashion accessories offers a compelling way to stand out in the competitive market of eyewear. - **Fast Food:** Collaborations with fashion brands can open new marketing avenues for fast food companies, expanding their brand presence beyond traditional food products. - **Retail:** Specialty retail items that combine elements from different brands can drive traffic and create unique in-store experiences for customers. ## Related on Trend Hunter - [QSR Fashion Capsules](https://www.trendhunter.com/trends/kfc-x-boxlunch.md) - [QSR Chicken-Themed Drinkware](https://www.trendhunter.com/trends/kfc-x-corkcicle.md) - [Fried Chicken-Inspired Accessories](https://www.trendhunter.com/trends/kfc-and-loungefly.md) - [Fried Chicken Fashion Accessories](https://www.trendhunter.com/trends/officially-licensed-kfc-product.md) - [Chicken QSR-Collaborative Streetwear](https://www.trendhunter.com/trends/aries-and-kfc.md) - [NBA-Collaborative Sunglasses Capsules](https://www.trendhunter.com/trends/ksubi-5.md) - [Festive QSR Streetwear](https://www.trendhunter.com/trends/holiday-chicken-bucket.md) - [High-Performance Automotive Glasses](https://www.trendhunter.com/trends/randolph-x-shelby.md) - [QSR-Backed Collectible Deals](https://www.trendhunter.com/trends/kfc-china-1.md)