# Frying Food Sleep Sounds The KFC x Hatch Collab Lulls People to Sleep with Cooking Sounds By Laura McQuarrie | Published 2024-10-22 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/kfc-x-hatch References: [finance.yahoo](https://finance.yahoo.com/news/kfc-hatch-invite-fall-asleep-130000885.html) & [youtube](https://www.youtube.com/watch?v=QKCHc5Ix-dg&ab_channel=HatchforSleep)  The soothing sound of falling rain creates a rhythmic and calming background noise that can lull the mind into relaxation, helping to ease stress and promote restful sleep—and the gentle sizzling of frying food is near-identical, prompting a KFC x Hatch collaboration. Sleep wellness company Hatch teamed up with KFC to introduce the [Kentucky Fried Chicken](https://www.trendhunter.com/trends/kentucky-fried-chicken-rain) Rain sound, now available on Restore 2 smart sleep devices with a Hatch+ premium content subscription. The Kentucky Fried Chicken Rain sound can also be accessed on the [Hatch for](https://www.trendhunter.com/trends/hatch-restore-2) Sleep and KFC [YouTube](https://www.trendhunter.com/trends/maltesers-meditation) channels, and the Hatch for Sleep Spotify page. As part of this unexpected partnership, KFC and Hatch dropped behind-the-scenes content from the recording session at the KFC test kitchen, plus co-branded products like a sleep shirt. ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 83% | Activity: 92% | Freshness: 30% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Multimedia](https://www.trendhunter.com/multimedia) ## Key Themes ### Why This Trend Is Growing - **Culinary Sleep Sounds:** Integrating familiar and comforting cooking sounds into sleep wellness routines taps into the sensory relaxation market. - **Co-branded Sleep Products:** Joint ventures between food brands and sleep wellness companies create unique, branded merchandise that enhances user experience. - **Multi-platform Sleep Content:** Offering sleep-inducing audio content across various digital platforms broadens reach and accessibility for users seeking relaxation. ### Industries Being Reshaped - **Sleep Wellness:** The intersection of digital sleep aids and sensory relaxation tools presents fresh opportunities for innovative sleep solutions. - **Food & Beverage:** Partnering with sleep tech brands unlocks new promotional channels within the lifestyle and wellness market. - **Smart Home Devices:** Expanding the functionality of smart home devices to include sensory-driven sleep aids reveals a growing market for integrated wellness technology. ## Related on Trend Hunter - [Unconventional Soothing Sleep Aids](https://www.trendhunter.com/trends/kentucky-fried-chicken-rain.md) - [Overthinking Chicken Buckets](https://www.trendhunter.com/trends/kfc-brainwave-bucket.md) - [QSR Hotel Pop-Ups](https://www.trendhunter.com/trends/kfc-staycation.md) - [Chicken-Themed Cabin Getaways](https://www.trendhunter.com/trends/cozy-cabin.md) - [Musical Chicken Bucket Lids](https://www.trendhunter.com/trends/bucket-lid.md) - [Oversized Chicken Sandwich Pillows](https://www.trendhunter.com/trends/chicken-sandwich-snuggler.md) - [Science-Infused Sleep Streaming Services](https://www.trendhunter.com/trends/restflix-1.md) - [Fried Chicken-Scented Candles](https://www.trendhunter.com/trends/bucket-of-chicken-candle.md) - [QSR Fashion Capsules](https://www.trendhunter.com/trends/kfc-x-boxlunch.md)