# Baby Naming Stunts A New KFC Publicity Stunt Will Offer Parents Money For Their Baby's Name By Justin Lam | Published 2018-08-30 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/kfc-publicity-stunt References: [eater](https://www.eater.com/2018/8/29/17797300/kfc-colonel-harland-sanders-baby-name) & [mtlblog](https://www.mtlblog.com/news/kfc-will-pay-if-you-name-your-baby-after-colonel-sanders) A new [KFC](https://www.trendhunter.com/trends/kfc-free-bucket-on-us) publicity stunt is being run in commemoration of the 128th birthday of its founder and has the company offering $11,000 to any parent willing to name their child after Colonel Sanders. The KFC publicity stunt does have some stipulations though. Firstly, the child must be born on September 9th, the birthday of Sanders. Secondly, the baby only needs to have the first name "Harland" and prove it with the proper documents. Finally, the $11,000 will not be able to be used by the parents and will instead be offered to the college tuition of the baby. The new KFC publicity stunt is only available in the US and has already garnered a fair deal of media coverage. The stunt has also gotten a reaction from the public who have taken to [Twitter](https://www.trendhunter.com/trends/firehouse-subs-name-of-the-day) saying they would happily change their names for the $11,000. Image Credit: KFC ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 22% | Activity: 49% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### What's Driving This Trend - **Publicity Stunts for Brand Promotion:** Publicity stunts like KFC's offer of money for baby naming present an opportunity for brands to generate buzz and engage with their target audience. - **Unique Marketing Tactics:** Unconventional marketing tactics, such as offering money for naming babies, can create a memorable brand experience and differentiate businesses from their competitors. - **Consumer-brand Interaction:** Interactive promotions like KFC's baby naming stunt encourage consumers to actively participate in a brand's marketing campaign. ### Who This Affects Most - **Fast Food:** Fast food chains and restaurants can explore innovative marketing strategies to attract customers and build brand loyalty. - **Consumer Goods:** Consumer goods companies can leverage unconventional marketing approaches to create a strong emotional connection with their target audience. - **Advertising and PR:** The advertising and PR industry can capitalize on unique promotional tactics to generate media attention and create viral moments for their clients. ## Related on Trend Hunter - [Blind Box QSR Collectibles](https://www.trendhunter.com/trends/baby-sanders-collection.md) - [Complimentary Fried Chicken Promotions](https://www.trendhunter.com/trends/kfc-free-bucket-on-us.md) - [Name Change QSR Promotions](https://www.trendhunter.com/trends/subway-name-change.md) - [QSR Hotel Pop-Ups](https://www.trendhunter.com/trends/kfc-staycation.md) - [Back-to-School Fried Chicken Deals](https://www.trendhunter.com/trends/kfc-backtoschool-deals.md) - [Parent-Rewarding Burger Promotions](https://www.trendhunter.com/trends/wayback-burgers-promotion.md) - [High-Low Celebration Meals](https://www.trendhunter.com/trends/fried-chicken-and-caviar.md) - [Fried Chicken Bouquets](https://www.trendhunter.com/trends/kentucky-fried-buckquet.md) - [Low-Cost QSR Family Meals](https://www.trendhunter.com/trends/taste-of-kfc-meal.md)