<!-- canonical: https://www.trendhunter.com/trends/kfc-india-campaign -->
<!-- robots: noindex -->

# Telekinetic Chicken Campaigns
This KFC India Campaign Was Made to Promote Its 'Nashville Chicken'

By Riley von Niessen | Published 2017-02-02 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/kfc-india-campaign
References: [designtaxi](http://www.designtaxi.com/news/390536/KFC-Challenges-People-To-Open-A-Box-Of-Its-Chicken-Using-Only-Their-Minds/) & [kfc](http://kfc.com)

This new [KFC](https://www.trendhunter.com/trends/believe-campaign) India campaign was devised to promote the launch of the fast food chain's new '[Nashville Chicken](https://www.trendhunter.com/trends/flavorpacked-bowls).'

As humans are known to have incredibly short attention spans, the brand decided to harness their lack of ability to concentrate to challenge them. After interviewing passersby in a mall, the company invited them to try and [open a box](https://www.trendhunter.com/trends/unboxing-activation) using just the power of their minds. To do so, they used a device called 'Neurosky' to analyze each person's level of concentration on a scale of one to 100. Whenever a participant's concentration level hit 100, the box would open, revealing the Nashville Chicken.

With this KFC India campaign, the fast food brand appealed to consumers who are aware of their lack of concentration by inviting them to try and focus their thoughts so they could win a prize. While many failed to hit 100, one participant won a ticket to Nashville and another was rewarded with a year's supply of KFC.

## Trend Insights (Trend Hunter)

- Score: 3.3/10
- Popularity: 24% | Activity: 66% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive)

## Key Themes

### Why This Trend Is Growing

- **Short Attention Spans:** Opportunity for businesses to create engaging campaigns that capture the attention of consumers with short attention spans.
- **Mind-controlled Experiences:** Potential for businesses to leverage technology and create interactive experiences that utilize brainwave analysis for user engagement.
- **Gamification of Marketing:** Businesses can explore gamified marketing strategies to increase customer participation and brand awareness.

### Industries Being Reshaped

- **Fast Food:** Fast food chains can utilize creative marketing campaigns to stand out in a competitive industry.
- **Technology:** Opportunity for technology companies to develop innovative devices and software that enable mind-controlled experiences.
- **Travel and Tourism:** Promote travel destinations or experiences by offering exciting giveaways and prizes through engaging campaigns.

## Related on Trend Hunter

- [Unusual Fast Food Ads](https://www.trendhunter.com/trends/believe-campaign.md)
- [Chicken-Centered Campaigns](https://www.trendhunter.com/trends/believe-in-chicken.md)
- [QSR X-Ray Campaigns](https://www.trendhunter.com/trends/kfc-spain-1.md)
- [Branded AI-Generated Short Films](https://www.trendhunter.com/trends/aigenerated-short-films.md)
- [AI-Generated Art Challenges](https://www.trendhunter.com/trends/kfc-x-fiiiiiingers.md)
- [Emotive Fried Chicken Campaigns](https://www.trendhunter.com/trends/kfcs-enjoy-its-beautiful.md)
- [Ice Cream Stick-Inspired Campaigns](https://www.trendhunter.com/trends/kfc-brazil.md)
- [Illusory Fry Billboards](https://www.trendhunter.com/trends/fing-fing-cajun-chips.md)
- [Co-Created Saucy Bites](https://www.trendhunter.com/trends/kfc-x-carryminati-saucy-popcorn.md)