# Twitterific Cash Scholarships KFC Giveaway of $20,000 to the Best High School Tweeter By Summer Luu | Published 2010-11-23 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/kfc-giving-away-20000 References: [brandfreak](http://www.brandfreak.com/2010/11/kfc-offers-20000-in-college-money-to-best-high-school-tweeter.html) & [bloomberg](http://www.bloomberg.com/news/2010-11-17/kfc-offers-20k-college-scholarship-for-best-tweet.html) This fast food brand is getting in the social media game of contests and prizes. Introducing a [KFC](https://www.trendhunter.com/trends/kfc-backtoschool-deals) giveaway of $20,000 to the best high school tweeter. Who would have thought that a student could win a [cash scholarship](https://www.trendhunter.com/trends/change-the-cycle) based on a 140-character essay? Unlike usual lengthy papers, the $20,000 'Colonel's Scholars Scholarship' award will be given to the high school senior who tweets the most compelling case for deserving this reward. Of course, the academic tweet must include the #KFCScholar hashtag bringing up this fast food brand's online presence with the kiddies through the KFC giveaway of $20,000. ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 2% | Activity: 16% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism) ## Key Themes ### What Makes This Trend Stand Out - **Social Media Scholarships:** Brands are leveraging social media platforms to offer scholarships and contests to students. - **Micro-essays:** Short-form written content, such as tweets, are being used as a basis for awarding scholarships and other rewards. - **Education Marketing:** Companies are using education-related contests and scholarships as a way to increase brand visibility and engagement with younger audiences. ### Sectors Adopting This - **Fast Food:** Fast food chains like KFC are exploring creative ways to use social media marketing to engage with younger customers and promote their brand. - **Social Media:** Social media platforms like Twitter are becoming a popular avenue for brands to connect with customers, run promotions and contests, and increase engagement. - **Education:** Education providers and institutions can partner with companies like KFC who are offering scholarships to students, as a way to provide additional funding opportunities for their students. ## Related on Trend Hunter - [Back-to-School Fried Chicken Deals](https://www.trendhunter.com/trends/kfc-backtoschool-deals.md) - [QSR-Branded Educational Scholarships](https://www.trendhunter.com/trends/live-ms-scholarships.md) - [Complimentary Fried Chicken Promotions](https://www.trendhunter.com/trends/kfc-free-bucket-on-us.md) - [Billboard Design Competitions](https://www.trendhunter.com/trends/halo-burger-billboard.md) - [QSR-Backed Scholarship Programs](https://www.trendhunter.com/trends/live-mas-foundation.md) - [Branded $25K Giveaways](https://www.trendhunter.com/trends/moes-southwest-grill-cash-app.md) - [Fancy Food Contests](https://www.trendhunter.com/trends/yachtsteraunt.md) - [Low-Cost Fried Chicken Promotions](https://www.trendhunter.com/trends/kfc-twosdays.md) - [High-Low Celebration Meals](https://www.trendhunter.com/trends/fried-chicken-and-caviar.md)