# Complimentary Fried Chicken Promotions The KFC Free Bucket On Us Campaign Encourages Patronage By Michael Hemsworth | Published 2025-07-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/kfc-free-bucket-on-us References: [today](https://www.today.com/food/restaurants/kfc-free-bucket-deal-rcna218880) & [kfc](https://www.kfc.com/)  The KFC Free Bucket On Us campaign has been announced by the brand as a digital promotion perfect for [value-minded consumers](https://www.trendhunter.com/trends/value-feast) to take advantage of. The promotion will be on offer through the brand's website and app, and is part of the brand's Comeback Plan that encourages consumers who haven't patronized the [QSR](https://www.trendhunter.com/trends/kfc-10-8piece-buckets) chain in a while to do so this summer. The deal will offer customers their choice of either a complimentary eight-piece bucket of fried chicken or chicken tenders with online orders of $15 or more. President Catherine Tan-Gillespie commented on the The KFC Free Bucket On Us campaign saying, "We’re well aware of the latest [fried chicken rankings](https://www.trendhunter.com/trends/national-fried-chicken-days) and I’m fired up to launch a bold Kentucky Fried Comeback and remind America exactly who we are." Image Credit: KFC ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 53% | Activity: 61% | Freshness: 45% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Digital-only Promotions:** KFC's digital-focused promotions harness online platforms to drive consumer engagement and value perception. - **Customer Re-engagement Campaigns:** This campaign highlights how targeted initiatives can effectively reignite interest among lapsed customers. - **Value-driven Consumer Engagement:** The focus on providing complimentary products with minimum purchase targets budget-conscious customers seeking more value. ### Industries Being Reshaped - **Quick-service Restaurants:** The QSR industry can capitalize on digital strategies to innovate in customer acquisition and retention. - **Digital Marketing:** Industry innovations are focusing on app-based promotions to deliver tailored offers directly to consumers. - **Food Delivery Services:** Restaurants are increasingly relying on app-based orders to drive growth and offer new value propositions to their customers. ## Related on Trend Hunter - [Online-Only Fried Chicken Deals](https://www.trendhunter.com/trends/kfc-10-8piece-buckets.md) - [Fast-Food Free Delivery Deals](https://www.trendhunter.com/trends/kfcs-value-wars.md) - [Sunday-Focused QSR Value Deals](https://www.trendhunter.com/trends/sundays-by-kfc.md) - [High-Low Celebration Meals](https://www.trendhunter.com/trends/fried-chicken-and-caviar.md) - [Customizable QSR Buckets](https://www.trendhunter.com/trends/build-a-bucket.md) - [Chicken Restaurant Rewards Systems](https://www.trendhunter.com/trends/kfc-3.md) - [QSR-Backed Holiday Promotions](https://www.trendhunter.com/trends/kfc-2k.md) - [Back-to-School Fried Chicken Deals](https://www.trendhunter.com/trends/kfc-backtoschool-deals.md) - [Oversized Chicken Snacking Buckets](https://www.trendhunter.com/trends/60piece-popcorn-bucket.md)