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# Fast Food-Themed Clothing Capsules
The Second KFC Fashion Line is in Collaboration with Carnival

By Kalin Ned | Published 2019-05-31 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/kfc-fashion
References: [highsnobiety](https://www.highsnobiety.com/p/kfc-carnival-capsule-collection-release-details/#slide-4) & [carnivalbkk](https://www.carnivalbkk.com/blog/kfc-x-carnivaltm-pop-up-store.html)

A second [KFC](https://www.trendhunter.com/trends/aries-and-kfc) fashion collection is popping up in the market and this time the fast food giant partners with contemporary streetwear purveyor [Carnival](https://www.trendhunter.com/trends/the-carnival-golf-collection).

The collection is dubbed 'Finger Likin' Good,' offering a playful nod to the restaurant's catchy motto. The garments — from the branded bucket hats and the retro-style white totes to the all-red hoodies and the tees which are adorned with Colonel Sanders graphics, are novelty items. A recurring motif is the playful illustration of a classic KFC chicken bucket as well.

The 'Finger Likin' Good' Carnival x KFC fashion collection is made available to consumers for a limited time through a themed pop-up in Carnival's flagship store in Bangkok. In conjunction with this collaboration, the fast food restaurant will be launching an exclusive "Double Down" menu item.

## Trend Insights (Trend Hunter)

- Score: 6.7/10
- Popularity: 97% | Activity: 97% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding)

## Key Themes

### Why This Trend Is Growing

- **Fast Food-themed Clothing Capsules:** Disruptive innovation opportunity: Exploring collaborations between fast food chains and fashion retailers to create quirky and novelty clothing collections.
- **Branded Bucket Hats and Retro-style Totes:** Disruptive innovation opportunity: Creating and promoting branded accessories, such as bucket hats and totes, that feature retro-inspired designs and logos of popular fast food chains.
- **Limited Time Pop-up Stores for Exclusive Collections:** Disruptive innovation opportunity: Utilizing pop-up stores to create a sense of exclusivity and urgency for limited edition fashion collections in collaboration with fast food chains.

### Industries Being Reshaped

- **Fast Food Industry:** Disruptive innovation opportunity: Exploring unique collaborations with fashion retailers to expand brand reach and appeal to a wider demographic.
- **Fashion Retail Industry:** Disruptive innovation opportunity: Partnering with fast food chains to introduce limited edition clothing collections that tap into pop culture trends and generate buzz.
- **Food and Beverage Industry:** Disruptive innovation opportunity: Launching exclusive menu items in collaboration with fashion brands to attract new customers and create cross-industry marketing opportunities.

## Related on Trend Hunter

- [Chicken QSR-Collaborative Streetwear](https://www.trendhunter.com/trends/aries-and-kfc.md)
- [Fried Chicken Fashion Accessories](https://www.trendhunter.com/trends/officially-licensed-kfc-product.md)
- [Fried Chicken-Inspired Accessories](https://www.trendhunter.com/trends/kfc-and-loungefly.md)
- [Festive QSR Streetwear](https://www.trendhunter.com/trends/holiday-chicken-bucket.md)
- [QSR-Collaborative Streetwear Designs](https://www.trendhunter.com/trends/burger-king-and-fila.md)
- [QSR Chicken-Themed Drinkware](https://www.trendhunter.com/trends/kfc-x-corkcicle.md)
- [Cross-Brand Fashion Collaborations](https://www.trendhunter.com/trends/anti-social-social-club-2.md)
- [Fast-Food Graphic Capsules](https://www.trendhunter.com/trends/mcdonalds-x-graniph-1.md)
- [QSR Eyewear Capsules](https://www.trendhunter.com/trends/kfc-x-shady-rays.md)