# QSR-Backed Collectible Deals KFC China Introduces a Blind Box Collaboration with POP MART's Dimoo By Kanesa D | Published 2025-01-20 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/kfc-china-1 References: [girlstyle](https://girlstyle.com/sg/article/107529/dimoo-kfc-pop-mart-toys-singapore) & [kfc.cn](https://www.kfc.com.cn/kfccda/index.aspx)  [KFC China](https://www.trendhunter.com/trends/purroom) has partnered with [POP MART](https://www.trendhunter.com/trends/pop-mart-1) to provide customers with [blind box toys](https://www.trendhunter.com/trends/pop-top) when purchasing a meal. The collaboration includes seven unique figurines of Dimoo, a POP MART original character, and some variants showcase the iconic mascot in the KFC Colonel Sanders, French fries, and sweet corn designs. This exclusive release is a tribute to the 35th anniversary of KFC's presence in China, celebrating the brand’s long-standing success in the country. These limited-edition blind boxes bring a unique twist to KFC’s marketing by merging the fast food world with the playful allure of collectible toys. True to Pop Mart’s signature style, the KFC-themed collection includes a surprise element: a secret design hidden among the pieces. All that is needed to enjoy this playful collaboration is a ¥99 (US$15.5) family set meal, which consumers can purchase at any KFC China location. Image Credit: KFC China ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 77% | Activity: 74% | Freshness: 34% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### What's Driving This Trend - **Blind Box Marketing:** The use of blind boxes in marketing campaigns, seen in KFC's collaboration with POP MART, introduces an element of surprise and collectibility to consumer purchases, enhancing engagement. - **Branded Collectibles:** Cross-industry collaborations like the KFC and POP MART partnership highlight the growing trend of branded collectibles, which create unique brand experiences that extend beyond traditional merchandise. - **Nostalgic Partnerships:** The integration of nostalgia through familiar characters and historical brand milestones is becoming a powerful strategy in partnerships, offering deeper emotional connections with consumers. - **Food and Toy Synergy:** The fusion of quick-service meals with collectible toys taps into consumer desires for novelty and amusement, presenting unique cross-marketing opportunities. ### Who This Affects Most - **Fast Food Industry:** Fast food chains are increasingly turning to promotional partnerships to differentiate their offerings and enhance brand loyalty through unique customer experiences. - **Collectible Toy Industry:** The demand for limited-edition items from collaborations with major brands is providing fresh avenues for growth in the collectible toy sector. - **Retail Marketing:** The innovation in blind box marketing strategies is transforming how brands engage consumers by incorporating elements of surprise and exclusivity into traditional retail offerings. ## Related on Trend Hunter - [Blind Box QSR Collectibles](https://www.trendhunter.com/trends/baby-sanders-collection.md) - [Playful Plush Cat Toys](https://www.trendhunter.com/trends/purroom.md) - [Japanese Illustration-Inspired Series](https://www.trendhunter.com/trends/mofusand-1.md) - [QSR Fashion Capsules](https://www.trendhunter.com/trends/kfc-x-boxlunch.md) - [Fried Chicken Anime Promotions](https://www.trendhunter.com/trends/kfc-pokmon.md) - [Fried Chicken Fan Plushies](https://www.trendhunter.com/trends/buildabear-and-kfc.md) - [QSR-Backed Holiday Promotions](https://www.trendhunter.com/trends/kfc-2k.md) - [Playful Snack Collectables](https://www.trendhunter.com/trends/once-you-pop.md) - [QSR Chicken-Themed Drinkware](https://www.trendhunter.com/trends/kfc-x-corkcicle.md)