# Oversized Sandwich Pillows The KFC Chicken Sandwich Snuggler is a Pillow Pets Exclusive By Laura McQuarrie | Published 2022-02-02 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/kfc-chicken-sandwich-snuggler References: [prnewswire](https://www.prnewswire.com/news-releases/kfc-introduces-its-biggest-sandwich-yetand-its-stuffed-301472129.html) & [PillowPets](http://PillowPets.com)  The [KFC](https://www.trendhunter.com/trends/chicken-sandwich-snuggler) Chicken Sandwich Snuggler has been introduced to the world as KFC's biggest sandwich yet and it takes the form of a [limited-edition pillow](https://www.trendhunter.com/trends/squishpillow-by-original-squishmallows) that's exclusively available on Pillow Pets. The $99.99 pillow is a nearly three-foot sandwich-style pillow that suits those who are "craving something cuddly, and quite frankly, a little bit outrageous, in the best way possible," as described by the brand. This limited-edition novelty pillow coincides with the introduction of the KFC Chicken Sandwich and it promises to be the [perfect gift for Valentine's Day](https://www.trendhunter.com/trends/chicken-sandwich-deal). For solo individuals and couples alike, this oversized pillow promises to be the perfect accessory for napping or cozying up on the couch during evenings indoors. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 75% | Activity: 76% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### What's Driving This Trend - **Oversized Novelty Pillows:** The market for oversized novelty pillows presents opportunities for creativity and brand collaborations. - **Food-inspired Decor:** Food-inspired decor is becoming a popular trend that businesses can tap into. - **Limited-edition Collectibles:** Limited-edition, exclusive collectibles can create buzz and excitement for brands. ### Who This Affects Most - **Home Decor:** Home decor companies can capitalize on the trend of food-inspired decor. - **Fast Food:** Fast food chains can create novel merchandise as an additional revenue stream. - **Retail:** Retail companies can collaborate with brands to release limited-edition collectibles that attract fervent collectors. ## Related on Trend Hunter - [Oversized Chicken Sandwich Pillows](https://www.trendhunter.com/trends/chicken-sandwich-snuggler.md) - [Crinkle-Cut Fry-Themed Body Pillows](https://www.trendhunter.com/trends/crinkle-cut-cuddler.md) - [Fried Chicken Fan Plushies](https://www.trendhunter.com/trends/buildabear-and-kfc.md) - [Double-Breaded Chicken Sandwiches](https://www.trendhunter.com/trends/bacon-cheese-chicken-sandwich.md) - [Macaroni-Shaped Body Pillows](https://www.trendhunter.com/trends/macaronishaped-body-pillows.md) - [Sauce-Smothered Chicken Sandwiches](https://www.trendhunter.com/trends/saucy-sandwich.md) - [Festively Themed QSR Sandwiches](https://www.trendhunter.com/trends/kfc-christmas-special.md) - [Extra-Saucy Chicken Sandwiches](https://www.trendhunter.com/trends/saucy-chicken-sandwiches.md) - [Cranberry-Topped Chicken Sandwiches](https://www.trendhunter.com/trends/festive-chicken-sandwich.md)