# Fast Food-Scented Candles This KFC Candle Smells Like Fried Chicken By Mishal Omar | Published 2016-12-07 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/kfc-candle References: [highsnobiety](http://www.highsnobiety.com/2016/12/07/kfc-fried-chicken-scented-candle/) & [globalnews](http://globalnews.ca/news/3111148/lucky-person-wins-kfc-scented-candle-in-instagram-contest/) This [KFC](https://www.trendhunter.com/trends/eau-duardo) candle was offered as a prize from the company to consumers as part of a competition. The social media promotion was offered by KFC New Zealand and involved a unique concept. The brand's [Instagram](https://www.trendhunter.com/trends/bucket-lid) followers were to suggest ideas for new [KFC merchandise](https://www.trendhunter.com/trends/officially-licensed-kfc-product) and the individual who chose the best one would be sent this KFC candle as a prize. After suggestions like "KFC-scented litter" and a "popcorn chicken hacky sack" – the winning suggestion was "KFC stamps." The winner was sent the novelty candle, which features an image of the Colonel himself and has a faint scent of fried chicken. This unique promotional giveaway works as a great example for other brands about how to keep their consumers engaged in creative ways. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 62% | Activity: 90% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Bizarre](https://www.trendhunter.com/bizarre) ## Key Themes ### What Makes This Trend Stand Out - **Branded Novelty Merchandise:** Explore the opportunity to create unique and engaging merchandise that aligns with your brand's image and values. - **Consumer-generated Promotion Ideas:** Encourage consumers to suggest ideas for new products or promotions to foster a sense of engagement and creativity. - **Scented Marketing:** Consider using scent as a marketing tool to create a memorable and immersive brand experience. ### Sectors Adopting This - **Food and Beverage:** Food and beverage companies can explore the creation of unique scented merchandise to increase brand visibility and engagement. - **Social Media and Marketing:** Social media and marketing agencies can leverage consumer-generated ideas to develop innovative promotional campaigns. - **Home Goods and Decor:** Home goods and decor companies can explore the creation of scented candles and other unique products to cater to consumers' desire for novelty and sensory experiences. ## Related on Trend Hunter - [Herbaceous QSR Fragrances](https://www.trendhunter.com/trends/eau-duardo.md) - [Fast Food-Inspired Candles](https://www.trendhunter.com/trends/shake-shack-apotheke.md) - [Meaty Mouth-Watering Perfumes](https://www.trendhunter.com/trends/kfc-6.md) - [Chicken-Themed Cabin Getaways](https://www.trendhunter.com/trends/cozy-cabin.md) - [QSR Fashion Capsules](https://www.trendhunter.com/trends/kfc-x-boxlunch.md) - [Food-Inspired Candle Collections](https://www.trendhunter.com/trends/foodinspired-candle.md) - [QSR-Backed Holiday Promotions](https://www.trendhunter.com/trends/kfc-2k.md) - [Soup-Scented Candles](https://www.trendhunter.com/trends/soup-scented-candles.md) - [Lickable Wrapping Paper](https://www.trendhunter.com/trends/lickable-wrapping-paper.md)