# Rebranded Fast Food Campaigns The KFC Brand Received a More Modern and Minimalist Design Makeover By Riley von Niessen | Published 2016-06-23 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/kfc-brand References: [designtaxi](http://www.designtaxi.com/news/386797/KFC-s-Redesigned-Branding-Is-Simple-And-Modern-Reflects-Its-Iconic-Heritage/) & [johnrosspost](http://www.johnrosspost.com/KFC-Rebrand) The [KFC](https://www.trendhunter.com/trends/believe-in-chicken) brand is redefining its look in a way that stays true to tradition while bringing in new contemporary features and increasing its appeal to consumers. The change was done with the help of advertising company 'FCB Chicago' and design firm 'GrandArmy.' The collaborative effort resulted in a series of [vibrant, simplistic and informative designs](https://www.trendhunter.com/trends/scotts-protein-ball). Different styles of typography are combined for the pieces, working to draw attention to key features that the KFC brand boasts to consumers while staying true to its iconic colors. The company makes clear its Southern roots while also making known its focus on fresh food -- marked by the inclusion of illustrations of chickens and words like "MADE FRESH DAILY" placed throughout the ads. The [rebranding campaign](https://www.trendhunter.com/trends/its-that-simple) is said to have been utilized for all of KFC's future efforts regarding packaging, marketing and store design. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 66% | Activity: 10% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Minimalist Branding:** Brands can incorporate minimalist design features into their brand messaging and packaging to increase appeal to modern consumers. - **Illustrative Packaging:** Use of illustrative packaging can be a unique way for brands to highlight key features of their products and services to consumers. - **Typography Fusion:** Combining different typography styles in brand messaging can draw attention to important information while maintaining brand consistency and identity. ### Where This Applies - **Fast Food Industry:** Fast food chains can revamp their brand messaging and packaging to better appeal to modern consumers and stand out from competitors. - **Marketing and Advertising Industry:** Marketing and advertising agencies can specialize in creating modern and minimalist designs for traditional brands looking to update and rebrand. - **Graphic Design Industry:** Graphic designers can incorporate illustrative elements into brand packaging and messaging to create attention-grabbing designs for clients. ## Related on Trend Hunter - [Chicken-Centered Campaigns](https://www.trendhunter.com/trends/believe-in-chicken.md) - [Country Restaurant Brand Refresh](https://www.trendhunter.com/trends/cracker-barrel-rebrand.md) - [Minimalist Pizza Chain Rebrandings](https://www.trendhunter.com/trends/dominos-brand-refresh.md) - [Minimalist QSR Packaging Designs](https://www.trendhunter.com/trends/mcdonalds-japan-packaging.md) - [Vegan Food Branding Updates](https://www.trendhunter.com/trends/impossible-foods-3.md) - [Casual Pizzeria Marketing](https://www.trendhunter.com/trends/uk-pizza-chain.md) - [Emotive Fried Chicken Campaigns](https://www.trendhunter.com/trends/kfcs-enjoy-its-beautiful.md) - [Refreshed Chocolate Bar Logos](https://www.trendhunter.com/trends/kit-kat-logo.md) - [Unusual Fast Food Ads](https://www.trendhunter.com/trends/believe-campaign.md)