# Branded QSR Gravy Gelatos KFC and Hackney Gelato Partnered for the Gravy Gelato By Michael Hemsworth | Published 2025-05-13 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/kfc-and-hackney-gelato References: [retailtimes](https://retailtimes.co.uk/kfc-partners-with-hackney-gelato-to-launch-first-of-its-kind-gravy-gelato/) & [hackneygelato](https://www.hackneygelato.com)  KFC and [Hackney Gelato](https://www.trendhunter.com/trends/hackney-gelato-gingerbread) have announced a new partnership that has resulted in the [Gravy Gelato](https://www.trendhunter.com/trends/upgraded-gravy-tower) as a decidedly chilly take on the brand's classic side sauce. The gelato is reported to have a velvety texture with the savory flavor of KFC gravy in every bite with notes of peppercorn and chicken throughout. The product is being launched exclusively in the UK where shoppers can pick it up through the [KFC Shop](https://www.trendhunter.com/trends/lickable-wrapping-paper) for £5.50 starting May 15, 2025 with all proceeds going to the KFC Youth Foundation. CEO at Hackney Gelato Tom Lister spoke on the KFC and Hackney Gelato partnership saying, "We’re no strangers to pushing flavour boundaries, but gravy? This is a first for Hackney Gelato. When KFC asked if we could do this, it took some convincing of Enrico and our chefs, but as ever they stepped up and delivered – we can’t wait for fans to try this intriguing and savoury delight” ## Trend Insights (Trend Hunter) - Score: 7.4/10 - Popularity: 90% | Activity: 93% | Freshness: 39% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Charity](https://www.trendhunter.com/charity) ## Key Themes ### Key Themes Behind This Trend - **Savory-dessert Fusion:** The merging of savory and sweet flavors in desserts invites new palate experiences and challenges traditional culinary boundaries. - **Fast-food Brand Collaborations:** Collaborations between fast-food giants and artisan producers can breathe new life into product lines and attract diverse customer demographics. - **Cause-driven Marketing:** Integrating charitable components into exclusive product launches adds social responsibility appeal and creates dual value for consumer purchases. ### Where This Applies - **Frozen Dessert Industry:** Innovative flavor combinations like savory gelato can disrupt traditional market offerings and attract adventurous consumers seeking novel sensations. - **Quick Service Restaurant (QSR) Industry:** Experimentation with unique, limited-time menu items can revitalize customer interest and enhance brand perception for established chains. - **Food Retail Industry:** Partnerships that introduce niche products exclusively available in select markets build anticipation and drive targeted foot traffic. ## Related on Trend Hunter - [Saucy Sausage Roll Buckets](https://www.trendhunter.com/trends/greggs-x-kfc.md) - [Festive Gravy Flights](https://www.trendhunter.com/trends/gravy-flight.md) - [Gravy-Centric QSR Food Menus](https://www.trendhunter.com/trends/gravy-lovers-menu.md) - [Gravy-Packed Chicken Sandwiches](https://www.trendhunter.com/trends/gravy-lovers-sandwich.md) - [Gravy-Topped Breakfast Burgers](https://www.trendhunter.com/trends/new-gravy-burger.md) - [Fried Chicken-Flavored Macaroni](https://www.trendhunter.com/trends/kd-kfc-original-recipe-flavour-mac-n-cheese.md) - [Hybrid Condiment-Topped Chicken Sandwiches](https://www.trendhunter.com/trends/gravy-double-down.md) - [Gravy-Topped Potato Chicken Sandwiches](https://www.trendhunter.com/trends/upgraded-gravy-tower.md) - [Chicken-Focused Gravy Mixes](https://www.trendhunter.com/trends/chicken-with-garden-herbs-gravy.md)