# Social Media Food Spoofs This New KFC Ad is a Familiarly Funny Way to "Like" Your Meal By Kamal Musharbash | Published 2011-01-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/kfc-ad References: [adsoftheworld](http://adsoftheworld.com/forum/102533) & [kfc](http://www.kfc.com) Unless you've been living under a rock the past while, then you must know about the infamous 'Like' button on [Facebook](https://www.trendhunter.com/trends/lexi-ai). This new [KFC](https://www.trendhunter.com/trends/believe-campaign) ad pays tribute to the iconic button and proves that social media has made its way into the fast food industry. As opposed to the generic 'like' button, this KFC ad decided to tilt the thumbs up into something quite funny. With such a minimal approach, this KFC 'Lick' button has taken the place of its predecessor and is a very effective method of gaining popularity with customers who use social media avidly. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 67% | Activity: 84% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Social Media Integration:** Disruptive innovation opportunity: Creating interactive and engaging campaigns that incorporate popular social media features in the advertising industry. - **Humorous Marketing:** Disruptive innovation opportunity: Utilizing comedy and satire in promotional content to capture the attention and resonate with target audiences in the marketing industry. - **Brand Socialization:** Disruptive innovation opportunity: Capitalizing on social media platforms to foster a sense of community and interaction around a brand, thereby increasing customer engagement in the fast food industry. ### Sectors Adopting This - **Advertising:** Disruptive innovation opportunity: Integrating social media elements into traditional advertising strategies to create more interactive and engaging campaigns that appeal to tech-savvy consumers. - **Marketing:** Disruptive innovation opportunity: Incorporating humor and satire into marketing campaigns to stand out in an oversaturated market and resonate with consumers who appreciate comedic content. - **Fast Food:** Disruptive innovation opportunity: Leveraging social media platforms to foster brand loyalty and create a sense of community among customers, leading to increased customer engagement and brand advocacy. ## Related on Trend Hunter - [Unusual Fast Food Ads](https://www.trendhunter.com/trends/believe-campaign.md) - [Emotive Fried Chicken Campaigns](https://www.trendhunter.com/trends/kfcs-enjoy-its-beautiful.md) - [Hand-Shaped Forks](https://www.trendhunter.com/trends/finger-lickin-fork.md) - [Ice Cream Stick-Inspired Campaigns](https://www.trendhunter.com/trends/kfc-brazil.md) - [AI-Generated Art Challenges](https://www.trendhunter.com/trends/kfc-x-fiiiiiingers.md) - [Illusory Fry Billboards](https://www.trendhunter.com/trends/fing-fing-cajun-chips.md) - [Cake-Themed Commercials](https://www.trendhunter.com/trends/kfc-thailands-birthday-ad.md) - [Branded AI-Generated Short Films](https://www.trendhunter.com/trends/aigenerated-short-films.md) - [Wearable QSR Utensils](https://www.trendhunter.com/trends/kfc-finger-sporks.md)